After the success of our “Architect” poll I thought I’d try another.
The purpose of this survey is to find out what words Professional Services Companies search for when looking for advice on using Social Media. If you work for or advise a professional services firm, what key words and phrases would you type into google [...]
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Sitting on my desk is a copy of the Marketing Handbook for the Design and Construction Professional, 3rd Edition, published by SMPS, the Society for Marketing Professional Services, based in Alexandria, Virginia, USA.
Since its publication in summer, this enormous tome (it runs to over 600 pages with 64 chapters by 72 professional marketing experts) has [...]
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