Pritesh Patel, whom many of you will know from his role at Pauley Creative as expert on Search Engine Optimisation, social media and web analytics, has begun a new project to produce weekly podcasts for Construction Marketers. This venture, Construction Marketing Podcast, has its own website and Pritesh published the first episode this morning, which […]
After our fascinating debate on how architects use the Internet over the summer, and the interest in some more empirical data, I thought I’d get in touch with Chris Ashworth of Competitive Advantage, who carries out research every year into the communication channels construction professionals use. Chris agreed to have a chat with me about […]
The following are four examples of where a construction product company has used a social media tactic* with rather unfortunate consequences.
Names have been removed of course, to protect the pioneers. We all make mistakes. Maybe we can all learn from them.
What do you think about credibility and the internet? Here are my views, raised by an audience member at one of my talks frustrated by a roofer calling himself \’The Best Roofer in Suffolk\’.
Thanks to Ashwan in Barcelona for sharing this video with me, and the Off HipHop blog it came from, to which he is a contributor. Find out more about Charles and Ray Eames on the posting on Off HipHop here. I love it when cultures come up against each other, don’t you? This video reminds […]
Here are the slides I delivered to the Forum For The Built Environment Kent Branch this morning. Successful Social Networking in Construction View more presentations from Su Butcher In essence the message is: Social Media is about people talking to each other online. It is no longer about broadcasting; it is about conversations. This has […]
This afternoon I attended the CIMCIG (Chartered Institute of Marketing Construction Interest Group) seminar on Digital Communications in Construction Marketing. A well attended event, with many in the audience active online, a good mix of agency marketers and in house company marketers (and a few freelancers like myself). Here is a record of the conversations […]
If you’re looking for a local architect or other construction professional, you can now find them on a map. Architects, Engineers, Designers, Quantity Surveyors and other consultants who use twitter are adding themselves to the ArchitectMap in numbers all over the world to help other people find their local professionals. Whats is the ArchitectMap? As […]
David Meerman Scott , author of ‘The New Marketing and PR ’ often begins his talks with a question: In the last 1-2 months, privately or professionally, in order to research a product or service you might want to buy, raise your hand if you have: Answered a direct mail advertisement? Consulted mainstream media – […]
It was great to be invited to speak to the Kalzip TeamKal conference, not least because the audience of construction businessmen in their forties and fifties was always going to be skeptical about the value of Social Media to their own work. That made it a challenge, but also an opportunity, and I was pleasantly […]