Do you offer architects products and services?
Are architects and other designers your target audience?
Learn how to market and sell to architects in ways that work.
- Understand how architects think
- Provide them with what they need in a way they want it
- Help your reps and marketers deliver better results
Case Study: SIG Design & Technology
Whilst FTSE 250 logistics company SIG plc is well known in the contracting world, the company was little known by architects and other specifiers who tend to rely on familiar brand names for single products. Many of these products are less cost effective and reliable, and as roofing systems become more complicated contractors are requiring whole system guarantees and expertise architects rarely have and don’t want to acquire.
SIG Design and Technology appointed Just Practising in 2012 to act as strategic advisor on both social and digital media and raising the profile of the company with architects, and to deliver a programme of training, deliverables and measurement to increase the company’s income from specification sales.
Over the initial 2-year programme, our strategy attracted 831 blog subscribers, a 285% increase in content downloads from the site and an eightfold increase in contact form enquiries. Specifications increased 89% in number and 73% by value. This contributed to an increased return on investment of net specifications managed to order from 277% to 330%, all without any significant increase in marketing spend.
The project was Highly Commended in the Construction Marketing Awards 2015, and Just Practising Limited continue to work with SIGD&T.
We can help with:
Audit – Whom do you want to talk to and where are they?
Strategy Building – Determine a realistic objective and work out how to get there.
Company homes and Outposts – how to make them attractive to your audience
Social Objects – Stop shouting in a bucket and start being useful. We can build useful social objects for you.
Training in house or online – Help your skilled staff improve how they talk to architects. Teach your technical support staff how to repurpose their expertise for an online readership. Train them in using online tools to improve effectiveness and find the right people.
Measure, Learn and Evolve – Identify and measure what matters to prove what is working and evolve the best practices for your audience.
Get in Touch:
If you’d like to talk to us about how we can help you sell to architects, please get in touch with us here.