Posts tagged as:

Marketing

Twitter is a Serious Business Tool

Twitter has a reputation for being trivial, yet while thousands of professionals in construction, finance, business and law are using it, but only some of them leverage it as a powerful strategic networking tool. Why does it work for them, and how do they do it? I run a practice of architects in London, Essex [...]

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The Third Reason Why You’re Losing Work

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Many people who run businesses aren’t in it because they love it, and they aren’t constantly motivated to change things for the better. Why should they if it is working? It is only when other pressures force a reassessment that they start looking at their business practices in more depth. And that’s when things get [...]

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So Why Use an Architect Then? And why use Me?

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A look at who has written officially about what architects do, and a guide to working out how to write an elevator pitch for a particular target client.

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Looking for Good Examples of Construction Engaging using Social Media

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I’ve been asked to speak to the CIMCIG Marketing Conference in November about getting social in your marketing, and so I’m looking for recommendations of companies in the construction industry using social tools well. Things are changing and in the last six months there have definitely been some new players coming on board and plenty [...]

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Are you Aspirational?

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Do you aspire to be in the Architectural Review? When you were a student, did you covet an association with the AR – thinking – one day, I’ll design a building that gets featured in the AR. Then I’ll have made it, but in the meantime, I will get a subscription as soon as I [...]

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I’ve got a new blog – about Networking Online for Professionals

As you know I’ve been writing about architects here for nearly a year, and sometimes I’ve strayed off topic a bit. One of my favourite alternative topics of choice is networking, particularly networking online, and this became the subject of my talk to the RIBA in October. Now occasionally taking your blog off topic is [...]

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Poll Results: ‘Architect’

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Last week I asked the Question, “When I say the word Architect, what comes to mind?” and posted the question here on the blog, on linkedin and via my twitter account to as many people as possible, asking them to post up their responses via the seedkeywords website. All 166 results can be viewed in [...]

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Delicious Bookmarks for July 4th to July 7th

These are my Delicious Links for July 4th through July 7th: Marketing Handbook for the Design & Construction Professional “These days, driving new business is the key to your survival, and this highly acclaimed marketing tool is your key to driving new business … “This all-new and thoroughly revised handbook covers every aspect of marketing [...]

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