In June and July I’ll be speaking at two RICS CPD days in Lincoln and Bournemouth, about ‘Marketing your Construction Business with Social Media’.
I’ll use this page as a place to share the slides of the event and additional resources that attendees and others may find useful.
Please do add any questions or suggestions in the comments below. I look forward to hearing from you.
Useful Links to items referred to in the slides, plus others
Pull Marketing – what it is and how to use it
Data on UK Traffic to Linkedin
Visualise your Linkedin Network
Linkedin for Companies: a 10 step guide
ArchitectLeague – an Account that follows the Architects I find on Twitter
More useful resources on Twitter
Social Network Demographics in 2012 – what is the average age of a user on different platforms?
Blogging: Study Shows Business Blogging Leads to 55% More Website Visitors
Hubspot ‘State of Inbound Marketing Report‘ 2012 (pdf) – why inbound or ‘pull’ marketing works
The Life Cycle of a Blog Post – how the ecosystem works
Brian Green’s Brickonomics Blog
IMage: Checklist by DrCase (creative commons)
The Blueprint for the perfect Blog Post
Severn Partnerships Blog (no comments though!)
Hugh McLeod’s definition and explanation of Social Objects as the currency of the internet.
If you have any questions about the presentation or about social media in general, please comment below or get in touch.
If you’re interested in finding out about my public half day workshop sessions, you can see the current programme here and subscribe to get notification of new dates here. I don’t post very often, only when there are new dates, and I always include some useful hints and tips in the emails.
If you’d like to know more about JustPractising and what I do you can explore this website, or you can read an introduction and download a copy with my pricelist here.