From the category archives:

The Future

Looking back and looking forward with purpose

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It has been an interesting twelve months for me, to say the least. This time last year I was in the uncertainty of hospital tests, but by April I had a 100% clean bill of health and could make plans. By the end of the summer those plans were set and I’ve spent the last [...]

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Sole Construction Consultants – what do you need? #constconsult

The day after I let our clients and consultants know I was setting up a freelance marketing and business development consultancy, I got a call from a project manager colleague who wanted a chat. He pointed out that after spent fifteen years as a lone construction consultant he remained frustrated at the way his breadth [...]

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When will the UK construction sector finally embrace Social Media Marketing?

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I noticed this question on Quora yesterday – here it is in full: Will the UK construction sector finally embrace Social Media Marketing in 2011 and what will be their strategy? What Social Media platforms do you think, apart from the obvious Twitter, Blogs, YouTube & possibly Facebook do you consider suitable. Quora? Behance? I [...]

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What is a Social Business and six ways to become one

How do we measure our success in business development? It might be the knowledge that we are the go-to firm for our area of expertise. It might be publication in a national press. It might be invitations to speak to key client audiences. It might even be an increase in new enquiries from outside our [...]

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Don’t fondle the Hammer

Shiny new gadgets are very exciting aren’t they. We all like to have a try. Usually it is a few months later when we realise we haven’t worked out what the real value of them is. By which time everyone has moved on to something else and we can’t get support to use them properly. [...]

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Architects can Learn from David Meerman Scott @DMScott

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Recently I’ve been reminded again and again that when I find something good I should share it. Usually it is something good that someone has shared with me, after all. So here is something to share with those of you who are wondering what I’m on about when I talk about using social media properly. [...]

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What can Construction Companies do about Social Media?

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Construction companies are mostly Business-to-Business concerns. As a result they have been slow to exploit social tools in their businesses on two fronts – construction generally is not an early adopter of new technologies, and the Business-to-Business case for social media has not yet made the same impact as Business-to-Consumer has. However, in the competitive [...]

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The Future for Architects – Have another Look

I’ve been working myself up to review the RIBA Building Futures report ‘The Future for Architects’ for ten days since it was launched. For me, if writing a blog post takes that long it is usually because there is something bugging me, and there is. Lets start with the nitpicking. Firstly I thought – great, [...]

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