Live blogging is a hugely important tool to enable your events to last beyond the day itself and reach a much wider audience for weeks and months afterwards.
- Create a long term footprint of your event
- Enable a worldwide audience to participate
- Encourage online discussion
- Give your speakers extra value
Learn more about live blogging and why it is important here.
My approach to live blogging is to prepare well in advance to give your speakers the best value, collating key slides, links and data wherever possible and making the blog as best a reflection of the event as we can. The event is supported with a dedicated page on your site or Just Practising (depending on your audience), live twitter archive of hashtagged tweets and a follow up report six weeks after the event to give you an indication of the reach. My own twitter presence has a reach of over 150,000 users, many of them in the construction, design and architecture industries.
I can live blog on my own at any event with Wifi, or collaborate with other bloggers and tweeters and live streamed video. Prices start at £500 for a half day event plus expenses.
Previous Live Blogs
Clients include RIBA Enterprises, Merlin Events & Marketing Ltd (Workplace Trends Conference), Jacksons Fencing, Jablite limited, UBM/Cabinet Office, FIS (Fit out Sector), SIG Plc, Council for Aluminium in Building and Sustainable Homes.
COMIT Conference 2019
1800 tweets from 241 contributors reached 638,688 people with 18,249,508 impressions. This is the third year we have live blogged the two-day COMIT Conference is partnership with Paul Wilkinson.
Workplace Trends Denmark 2018
1382 tweets from 155 users reached 330,242 twitter accounts 8.7 million times.
Su has been live blogging Workplace Trends events since 2011.
BIM4SME Awards 2015
1500 tweets from 328 contributors reached 401,600 people with 8,326,044 impressions.
1,098 tweets from 169 contributors reached 242,421 people with 3,068,832 impressions.
Government Construction Summit 2013
2654 tweets from 755 contributors reached 1,029,495 people with 9,680,229 impressions.
All these events were live blogged by me on site using twitter and other tools to create a permanent record of the event.
.@andrewiancroft you can rely on @SuButcher to do a magnificent live account of an event #BIM4SMEAwards
— FlippedAcademic (@Rob_Garvey) June 20, 2015
How to use Just Practising for Live Blogging
If you’d like me to Live Blog/Live tweet your event, contact me as soon as possible to confirm dates. Read more detail about Live Blogging.
Consultancy |Technical Copywriting | Su Butcher: Speaker and Chair| In House Training