I’ve been speaking to construction audiences about social media since 2009. Recent clients include The British Property Federation, New London Architecture, AEC Hackathon, RIBA, RSAW, CIMCIG, CIOB, the Association of Interior Specialists, The Council for Aluminium in Building, Kalzip, Gunnebo, Tobermore Concrete Products, ICE Essex and The Foundation Works.
My approach to events is to give a tailored, relevant presentation that entertains the audience, teaches them something they don’t know and has them wanting to do something about it right away after the event is over.
I’ve recently spoken to audiences of product manufacturers, marketing managers, specialist subcontractors and architects and engineers, and property professionals, as well as mixed audiences.
Common topics of my recent talks include:
- Talking to Architects – An Alternative Strategy to the Push
- The Social Networks and the Future of Construction
- Collaborative Working in Construction – Why we Don’t Do it
- How to Harness LinkedIn to generate New Business
- Social Media – Where are we Now?
- How to be Safe and Sensible Online
- Marketing your Architecture Practice in the 21st Century
You can see examples of past speaking engagements and blog posts about recent events and talks. I’ve also been making videos about construction, collaboration, social media and BIM with The B1M.
Want to talk to me about speaking at your event? Please get in touch with as much notice as possible and we’ll have a preliminary chat.
Testimonials for Su Butcher
Gunnebo invited Su to address an international audience during a product launch which we held in Paris in November 2013. The presentation addressed the interaction with architects and the use of social media.
I have been given a number of talks on social media but Su beat them all. It was by far the best presentation on the subject I have ever attended in the way it was comprehensive, understandable and very hands-on. I would say that the vast majority who attended the presentation, around 100 people, came out feeling the same way.
Su is very knowledeable and she conveys this knowledge and her experience in a great way.
Robert Hermans, Senior Vice President, Gunnebo
As you’d expect from one of the most effective exponents of social media in the UK, Su is a great speaker at events. She stole the show at our RSAW conference in December 2011 with a dazzling demonstration of the power of online social media. I’d recommend her without hesitation as a speaker and facilitator.
Pierre Wassenaar, Past President Royal Society of Architects in Wales
“Su was very well received by the delegates at our Annual Conference. We were really pleased with her presentation and the positive feedback and buzz subsequently confirmed that she had given many food for thought.
Not only did she provide our event with a thought provoking and informative presentation on social media and its growing importance within the construction sector, but she also shared with our delegation her experiences of working with architects and how her own successes could help us develop our own relationships by embracing this new era of communications.
On a personal level, Su was a pleasure to work with, interesting to talk and undoubtedly contributed to the overall success of the event. We very much hope to continue to work with Su on our social development in the future.
Charline Adams – Conference organiser Kalzip Ltd, February 2012
Su Butcher is one of those rare individuals who carry their learning, expertise and experience lightly and, who generously shares them all.
The generosity makes her a great networker and she uses social media to extend her network and influence in canny and thoughtful ways.
The 140 characters in Twitter never seem to limit her ability to communicate and her well-regarded live blogging skills helped spread the word about the Government Construction Summit and many other events.
Su is at the crest of the social-media-wave as the leading social strategist in construction. The construction industry is lucky to have her and I cannot recommend her highly enough.
Bridget Bouch – Marketing Communications Manager Jablite & Styropack