This is a talk that I gave to the British Property Federation Business Development Forum’s Winter Meeting on Wednesday 3rd February 2016. The BPF Business Development Forum is series of meetings throughout the year of business development, marketing and communications professionals from BPF member companies, where they discuss a wide range of topics relating to business development, share best […]
Here’s the text of my 5 minute talk to about communications and social media in construction given at BRE Watford via video link on 18 June 2014.
A funny thing happened in Manchester the week before last. I wasn’t there, but thanks to Twitter I was listening in to BIMShowLive via the #BSL2014 hashtag and my friends on twitter who are interested in BIM (Building Information Modeling). Then out of the blue I got this tweet from Casey Rutland, an architect who […]
Yesterday I spoke at the Norwich Forum for the Construction Industry’s conference, which was entitled ‘Recession + Recovery – Challenges facing the Construction + Property Industries over the next Decade’. I’d been asked to talk on ‘Making Use of The Social Network’ and chose to take the view that this was an opportunity to show […]
What do you think about credibility and the internet? Here are my views, raised by an audience member at one of my talks frustrated by a roofer calling himself \’The Best Roofer in Suffolk\’.
Over the last year I’ve trained dozens of individuals how to use Linkedin through my public workshops and in house sessions. Whilst many thousands of construction professionals are on Linkedin (over 400,000 in the UK alone) most of them don’t know how it works, what to do with it, or appreciate the immense power of […]
Do you have a Linkedin account but don’t know how to use it? In the coming months I’m running Workshops on how to use Linkedin for Construction Professionals new to the platform, and those who want to use it properly. Here are the latest details and information about how to book. Current Workshops Our first […]
I’ve been enjoying reading Andy Lopata‘s new book, Recommended: How to Sell Through Networking and Referrals, in which he guides the reader through creating a referral culture through networking. I’m also learning a great deal from his video tips – and thought I would share one with you. In this video clip Andy describes how […]
The day after I let our clients and consultants know I was setting up a freelance marketing and business development consultancy, I got a call from a project manager colleague who wanted a chat. He pointed out that after spent fifteen years as a lone construction consultant he remained frustrated at the way his breadth […]
How do we measure our success in business development? It might be the knowledge that we are the go-to firm for our area of expertise. It might be publication in a national press. It might be invitations to speak to key client audiences. It might even be an increase in new enquiries from outside our […]