Posts tagged as:

Networking

Social Media the big subject at Kalzip TeamKal Conference [Video]

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It was great to be invited to speak to the Kalzip TeamKal conference, not least because the audience of construction businessmen in their forties and fifties was always going to be skeptical about the value of Social Media to their own work. That made it a challenge, but also an opportunity, and I was pleasantly [...]

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Looking back and looking forward with purpose

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It has been an interesting twelve months for me, to say the least. This time last year I was in the uncertainty of hospital tests, but by April I had a 100% clean bill of health and could make plans. By the end of the summer those plans were set and I’ve spent the last [...]

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Why don’t we network with our relatives?

I’ve been enjoying reading Andy Lopata‘s new book, Recommended: How to Sell Through Networking and Referrals, in which he guides the reader through creating a referral culture through networking. I’m also learning a great deal from his video tips – and thought I would share one with you. In this video clip Andy describes how [...]

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Sole Construction Consultants – what do you need? #constconsult

The day after I let our clients and consultants know I was setting up a freelance marketing and business development consultancy, I got a call from a project manager colleague who wanted a chat. He pointed out that after spent fifteen years as a lone construction consultant he remained frustrated at the way his breadth [...]

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It is what you do with it that counts

The last few weeks have been rather strange for me. Having been an active user of social media for nearly eight years (way before that term even existed) I suddenly find my activites are of interest to the trade press, and the ‘architectural establishment’. Its very flattering to be asked to write for a publication, [...]

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What is a Social Business and six ways to become one

How do we measure our success in business development? It might be the knowledge that we are the go-to firm for our area of expertise. It might be publication in a national press. It might be invitations to speak to key client audiences. It might even be an increase in new enquiries from outside our [...]

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What can Construction Companies do about Social Media?

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Construction companies are mostly Business-to-Business concerns. As a result they have been slow to exploit social tools in their businesses on two fronts – construction generally is not an early adopter of new technologies, and the Business-to-Business case for social media has not yet made the same impact as Business-to-Consumer has. However, in the competitive [...]

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Top 100 UK Construction on Twitter – the first list by influence

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Today Construction News exclusively published the first list of UK Construction people on twitter, both on their website and in print. The list is collaboration between the Construction Network (@tCNtweets) and Peerindex, one of the new tools which has been developed to help evaluate influence and authority amongst users of the twitter social media platform. [...]

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Consultants Marketing to Architects – An Alternative Strategy to the Push

I recently posted this on a Linkedin Group and thought it might be of interest here as well. The discussion was started by the marketing manager at a firm of structural and civil engineers in London. She wanted to know about marketing to architects in London. Here is my reply. Hi Alison, Can I answer [...]

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Architects use of twitter becomes mainstream

As we reach towards 1000 architects, students and practices in the Architects Twitter League, I thought it would be appropriate to reflect on how far we have come. In January 2009 we set up this blog as a place to find architects on twitter – with a post on 16 January entitled Architects on Twitter [...]

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