Most of you charge according to your costs. Charging what you are worth to you. That keeps you in your comfort zone, but it is not how successful businesses charge. Apple, Nike, Unilever, Tesco, etc. all charge what they are worth to their customers. This article is about showing you how to charge what you [...]
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What follows is a conversation which took place on twitter between the evening of May 17th and the morning of May 18th 2009. I’ve reproduced it here because it illustrates some of the massive potential that twitter has as a networking tool. It happens to be about the procurement method of Design & Build. The [...]
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