From the category archives:

Marketing

Social Media the big subject at Kalzip TeamKal Conference [Video]

It was great to be invited to speak to the Kalzip TeamKal conference, not least because the audience of construction businessmen in their forties and fifties was always going to be skeptical about the value of Social Media to their own work. That made it a challenge, but also an opportunity, and I was pleasantly [...]

0 comments MORE...

Talking to Architects: CIMCIG Seminar: The Changing Face of Specification and Selection: Slides and White Paper

Last week I was honoured to speak to an audience of construction product marketers at the Building Centre in Store Street in London, about the role of the Architect in the specification process. I’m grateful to Ross Sturley and the folks at CIMCIG for giving me the opportunity, and for making an ideal forum for [...]

10 comments MORE...

What is a Social Business and six ways to become one

How do we measure our success in business development? It might be the knowledge that we are the go-to firm for our area of expertise. It might be publication in a national press. It might be invitations to speak to key client audiences. It might even be an increase in new enquiries from outside our [...]

4 comments MORE...

The Real Reason Content is King

Remember this conversation? Brick Manufacturer: We could build a Code for Sustainable Homes level 4 house with bricks! Architect: Yes, but timber is still cheaper. Architects might want to specify your trendy lamp, or your supercool composite windows, or even your boring old bricks, but if they cost more, they need to be able to [...]

1 comment MORE...

Architects can Learn from David Meerman Scott @DMScott

Recently I’ve been reminded again and again that when I find something good I should share it. Usually it is something good that someone has shared with me, after all. So here is something to share with those of you who are wondering what I’m on about when I talk about using social media properly. [...]

7 comments MORE...

Marketing is Everything You Do – @TheNBS Interviews Architects

I came across these four interviews with architects on the NBS website via one of their newsletters and thought they deserved more attention. In particular I’m interested in the video “Marketing in the Recession” below, where (mostly architect) interviewees are asked “How has the recession affected your company and the way you market it?” There [...]

0 comments MORE...

The RIBA should promote Architects not just Architecture

I was delighted to get a phone call at the end of last year from a digital agency that has been commissioned to help the RIBA decide what to do with their online directory of practices. At last! As you may be aware I’m a champion of the online RIBA directory, but I think it [...]

11 comments MORE...

← Previous Entries