Do you aspire to be in the Architectural Review? When you were a student, did you covet an association with the AR – thinking – one day, I’ll design a building that gets featured in the AR. Then I’ll have made it, but in the meantime, I will get a subscription as soon as I [...]
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Sitting on my desk is a copy of the Marketing Handbook for the Design and Construction Professional, 3rd Edition, published by SMPS, the Society for Marketing Professional Services, based in Alexandria, Virginia, USA.
Since its publication in summer, this enormous tome (it runs to over 600 pages with 64 chapters by 72 professional marketing experts) has [...]
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