One of the first #SocialBIM videos we released on The B1M in the May 2015 looked at how social media could help support the BIM workflow. I don’t think my whiteboard action was the reason for the huge …
Construction Product Downloads – should I require an email address from Architects?
I was recently approached by one of my clients whose web designers had recommended they put all their product information resources, brochures, handbooks, technical data sheets etc., behind a …
Unintended Consequences in Construction Social Media: Four Stories
The following are four examples of where a construction product company has used a social media tactic* with rather unfortunate consequences. Names have been removed of course, to protect the …
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Why Email Marketing in Construction will not be enough
Email marketing campaigns and follow up telephone calls are the staple diet of the construction industry marketer. They work. Companies do get business out of emails – why else would they continue to …
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