Putting Digital Media to Work in Construction
My husband and brother-in-law are typical SAS shoppers. You know the type: Get in, get it, get out. There are too few hours in the day to be bothered with browsing. Of course not all shoppers follow …
Continue Reading about What information do specifiers search for online? →
It was easy in the old days. People all had their predetermined roles, and with communications working the way they did, we could stick to them. Marketing put together literature, sales took it to the …
Continue Reading about Who should be talking to Specifiers? →
I was recently approached by one of my clients whose web designers had recommended they put all their product information resources, brochures, handbooks, technical data sheets etc., behind a …
Over the last three months I've been interviewing designers – architects, landscape architects and interior designers, about how they find construction products online. One result of this work is a …
Continue Reading about Finding Construction Products online – Asking Designers – Seven Thoughts →
Welcome back to Adrian Williamson, Director of WM Design & Architecture Ltd, a small sustainable architectural practice based in Menai Bridge Anglesey. Adrian posted about the NBS back in May. Here’s …
I’ve been interested in the way that architects and designers find and choose products for many years. As a practice manager for architects, I played a part in filtering out unsolicited communications …
Continue Reading about Finding Construction Products Online
– the challenge for designers →
