From the category archives:

What Good Architects Do

So Why Use an Architect Then? And why use Me?

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A look at who has written officially about what architects do, and a guide to working out how to write an elevator pitch for a particular target client.

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Architect’s Low Pay – the RIBA responds

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On Thursday the RIBA issued a press release, RIBA President Ruth Reed takes action to tackle student hardship and low pay, which set out proposals to deal with financial hardship amongst architecture students, graduates and young practitioners.
The proposals include:

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Architects aren’t paid enough because 1: they don’t make enough money

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There is a common misconception amongst non-architect that architects are extremely well paid professionals, but this isn’t the case. In November 2007 the Office of National Statistics published a snapshot of UK Salaries which showed Architects (then earning on average just £38,559 Gross a year) were 30th in the list, behind amongst others, Fire, Ambulance, [...]

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Poll Results: ‘Architect’

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Last week I asked the Question, “When I say the word Architect, what comes to mind?” and posted the question here on the blog, on linkedin and via my twitter account to as many people as possible, asking them to post up their responses via the seedkeywords website. All 166 results can be viewed in [...]

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Stop Pretending You’re Everyone

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I’m not particularly keen on ‘Social Media Geeks’. A bit like I’m not particularly keen on ‘Architecture Geeks’. You know, the type of people who talk only to their friends and people in their own sphere, and who can’t stop spouting incomprehensible twaddle in language only their converts can understand. However, things can get interesting [...]

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Strategies for Success in this Recession – Part 3: Things to start doing

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by Richard Derwent Cooke This is the third blog in this series, and hopefully you now have the core idea that being proactive is the key to success in these recessionary times. Last time we considered things that you needed to stop doing and now I’d like to consider those things that you need to [...]

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Strategies for Success in this Recession – Part 2: Things to stop doing

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By Richard Derwent Cooke Once you have accepted that you are best able to succeed in the recession by taking charge, a key question to ask is “What am I doing that no longer serves me?” Things like:- What activities are wasting my time? Remember the 80:20 rule Which customers are taking a disproportionate amount [...]

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Strategies for Success in this Recession – Part 1: Change how you see things

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by Richard Derwent Cooke The world is in global economic melt down .. right? And yet I am sure there are many people and businesses that are doing very well in today’s marketplace. Of course there are practical difficulties with getting credit (if you need it) or perhaps with clients who lack liquidity. However, if [...]

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It Really Is about Money Stupid

“A third of architectural practices made so little profit in the boom times that they could go bust with the onslaught of the credit crunch, an RIBA survey has revealed. This year’s RIBA Business Benchmarking Survey, released to BD this week, shows that just 67% of firms met the industry safe standard of profits equalling [...]

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What is your Get Out Of Bed Rate?

Running a business is a matter of ins and outs. ‘My other piece of advice, Copperfield,’ said Mr. Micawber, ‘you know. Annual income twenty pounds, annual expenditure nineteen, nineteen and six, result happiness. Annual income twenty pounds, annual expenditure twenty pounds ought and six, result misery. The blossom is blighted, the leaf is withered, the [...]

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