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Marketing

Social Media the big subject at Kalzip TeamKal Conference [Video]

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It was great to be invited to speak to the Kalzip TeamKal conference, not least because the audience of construction businessmen in their forties and fifties was always going to be skeptical about the value of Social Media to their own work. That made it a challenge, but also an opportunity, and I was pleasantly [...]

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When will the UK construction sector finally embrace Social Media Marketing?

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I noticed this question on Quora yesterday – here it is in full: Will the UK construction sector finally embrace Social Media Marketing in 2011 and what will be their strategy? What Social Media platforms do you think, apart from the obvious Twitter, Blogs, YouTube & possibly Facebook do you consider suitable. Quora? Behance? I [...]

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Construction Magazines and Journals – Online or hard copy?

When I recently spoke at the CIMCIG conference on specification our chair was Chris Ashworth of Competitive Advantage, who presented some very interesting research into the habits of architects and other specifiers. Now Chris and his company are conducting some more research to learn how people working in the construction industry are changing from reading [...]

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What is a Social Business and six ways to become one

How do we measure our success in business development? It might be the knowledge that we are the go-to firm for our area of expertise. It might be publication in a national press. It might be invitations to speak to key client audiences. It might even be an increase in new enquiries from outside our [...]

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Architects can Learn from David Meerman Scott @DMScott

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Recently I’ve been reminded again and again that when I find something good I should share it. Usually it is something good that someone has shared with me, after all. So here is something to share with those of you who are wondering what I’m on about when I talk about using social media properly. [...]

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What can Construction Companies do about Social Media?

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Construction companies are mostly Business-to-Business concerns. As a result they have been slow to exploit social tools in their businesses on two fronts – construction generally is not an early adopter of new technologies, and the Business-to-Business case for social media has not yet made the same impact as Business-to-Consumer has. However, in the competitive [...]

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Architects: A Businesslike Practice vs Design Quality – how to get both

Is it possible to be successful in architecture and make money? Of course it is. Here are some thoughts about how. The recent RIBA Building Futures report “A Future for Architects?” included a paragraph about the prevalent view that architects are not good at or willing to be business people. These views were put forward [...]

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Why Email Marketing in Construction will not be enough

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Email marketing campaigns and follow up telephone calls are the staple diet of the construction industry marketer. They work. Companies do get business out of emails – why else would they continue to use them? But email marketing won’t be enough for much longer. The reason why construction sells through email is that much of [...]

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Consultants Marketing to Architects – An Alternative Strategy to the Push

I recently posted this on a Linkedin Group and thought it might be of interest here as well. The discussion was started by the marketing manager at a firm of structural and civil engineers in London. She wanted to know about marketing to architects in London. Here is my reply. Hi Alison, Can I answer [...]

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The RIBA should promote Architects not just Architecture

I was delighted to get a phone call at the end of last year from a digital agency that has been commissioned to help the RIBA decide what to do with their online directory of practices. At last! As you may be aware I’m a champion of the online RIBA directory, but I think it [...]

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