Internet marketing is becoming increasingly popular amongst contractors according to a recent Construction News Survey, yet as Paul Wilkinson pointed out in his blog at the time, the prevailing attitude to the internet in the construction industry is poor.
Paul then posted today that he suspects the architecture, engineering and construction (AEC) market will be slow to take up social media, as it has been for IT.
Yes, our industry is behind the times. What is it we are missing out on?
Here is an example.
The fastest growing web based platform is Twitter
- Twitter users grew in number by 782% In 2008 (yes, seven hundred and eighty two percent)
- Twitter has gone mainstream, being mentioned in the broadsheets and tabloids, and earning celebrity endorsement
- And this morning, Rory Cellan-Jones, the BBC’s Technology Correspondent, posted on his blog that two major news stories have broken on twitter in 24 hours.
Twitter is also expected to grow substantially in 2009 as a tool for marketing.
So why aren’t there many construction professionals on twitter?
I’ve been looking and I’ve got a list about the size of a page of A4, and half of those are US Realtors.
The history of twitter is that it was set up by the founders of a blog site, so many original tweeters are bloggers and may be confident with computers.
You would think that architects would be keen to get on twitter, most of them do drawings on computer these days, but then again they are notoriously insular. Lets start with architects then. They must be out there somewhere, aren’t they?
So how many architects are there on twitter? I’m on a mission to find out.
If you know an architect who tweets (or an architect’s practice) please send me a tweet or comment below. I’ll let you know how we get on.
And I’d be really grateful if you are on twitter, for your tweeting about this post.
Lets see if we can find them…