Over the last year I’ve trained dozens of individuals how to use Linkedin through my public workshops and in house sessions.
Whilst many thousands of construction professionals are on Linkedin (over 400,000 in the UK alone) most of them don’t know how it works, what to do with it, or appreciate the immense power of Linkedin as a tool for their existing real life networking.
Construction professionals operate using a referral based method of generating business, so keeping in touch with contacts is important to the success of their businesses. Linkedin is the ideal tool for leveraging these contacts efficiently; yet most users either don’t do anything at all with the platform.
Some even resort to sending out unsolicited marketing messages on Linkedin, a technique that can quickly damage your reputation and get you banned.
It is time that this tool was used properly and we started making good money out of it. For me that means spreading the word about what it can do, what not to do and why not, and helping people in our industry and beyond to turn Linkedin into a real tool for business success.
As a first step in that direction I’ve produced a brief 10 step guide to Linkedin for Companies.
You can download the guide below.
PS: This is the second edition of my guide to Linkedin for Companies. The first, which I published in July 2012 was downloaded over 1300 times. This revision includes updates and additional help setting up Linkedin Company pages, which have really taken off this year. Find out what you can do with Company Pages, the steps to company page maturity, and how to implement a company page as part of your Linkedin strategy.
Copyright Su Butcher/Just Practising.
If you have any comments on the guide, please do contribute them below or drop me a line. You are also most welcome to contribute your recommendations for the guide via my Company Page.