I’ve recently been involved in three events that you might find of interest, two just passed and one to come. Last time I blogged about BIM for SMES. Today I’m blogging about the CIMCIG seminar on Digital Communications in Construction Marketing, and in the next few days I’ll write about the third.
Digital Communications in Construction Marketing
Long standing readers of my blog might remember that I attended this event last year. It is organised by the Construction Interest Group of the Chartered Institute of Marketing, which has over 1000 members, mostly professional marketeers who work in the construction industry.
I find CIMCIG events very interesting because it always astonishes me how much is known by some people and how little by others, particularly when it comes to digital marketing. I guess we all have our specialisms, but as the blurb for the event says, “Digital is now a core element of marketing communications in the construction sector providing many benefits.”
There were five speakers:
- Gavin Tad of CIB Communications, speaking about the agency point of view and how things are changing with his clients. I’m particularly interested that early last year they first had a client who wanted to do a marketing campaign that was purely digital.
- Clare Watson, Director of Marketing at RIBA Enterprises (client), who told the story of how RIBAE (which includes RIBA bookshops, theNBS, RIBA Product Selector, RIBA Appointments and Publishing and the CPD Providers Network) are using social media in a number of ways.
- Jamila MacLean of Site Visibility on Search Engine Optimisation, who set out how the landscape of getting found on a google search continues to change.
- Pritesh Patel of Pauley Creative on Google Analytics – of course. Pritesh set out ten things the audience could quickly go away and do to make better use of Google Analytics. The live blog contains links to all the blog posts he mentioned, and the 10 steps which are inspirational.
- And finally Bex Hartlebury of Celotex and Jade Webster of CFA Group who told the story of the Celotex U-Value Calculator, how it became a mobile App and what happened next.
You’ll find links to them and their company pages on the live blog.
This is a paid for event, so I won’t have all the presentations, but those which I have included, have been provided with the consent of the presenters.
I hope you find the live blog below informative – and that it motivates you to sign up to the CIMCIG newsletter and perhaps come along to another seminar they are organising in future. They definitely provide good value for money, but then, I would say that!
View the live blog as a slide show below or as a complete page here.