One of the most common responses I get from construction professionals when I tell them I teach people how to use Linkedin, is this one:
Oh, I’m on Linkedin, yes. But it’s really for people who want a new job isn’t it?
Well, yes it was once, but not any more. Linkedin has changed from a site for jobseekers into the most popular professional business platform in the UK. There are over 7000 UK construction companies on Linkedin, and over 11 million UK users, both in the public and private sectors.
Why it matters
In an uncertain business environment, one of the most important things we can do is make sure our clients and collaborators know we are still in business. As people move employers and found new businesses, we need to make sure we keep our relationships with them. Linkedin is an essential tool for this, both from an individual and a company perspective. But Linkedin has become more than that. Companies can now use Linkedin to increase market share, improve company reputation and speed up the lead generation process.
On 31st October at 1pm GMT (9am EDT) I’m running a one-hour, free webinar entitled ‘Linkedin for Companies: Not just Employees’.
The webinar will show how Linkedin:
- Builds a company reputation through your employees;
- Offers added benefits to your customers and advocates; and
- Makes lead generation more personal and efficient.
Highlights of this interactive webinar will include:
- Why Linkedin is more important than your website
- Why Company Pages are so powerful
- Live Demonstration of how to ‘crack’ search on Linkedin
- Live interactive Q&A.
You can join the event, for free, from your computer, ipad or iphone anywhere in the world.
If you can’t make 1pm GMT on 31st October (9am EDT), you will be able to watch a recording of the webinar, again for free. Simply register for the webinar and a recording link will be sent to you after the event with my compliments.
If you’re having trouble encouraging people in your company to take Linkedin seriously, or if you want to do something about it yourself, why not invite your colleagues to join us?
I look forward to seeing you there.