Last week I was honoured to speak to an audience of construction product marketers at the Building Centre in Store Street in London, about the role of the Architect in the specification process.
I’m grateful to Ross Sturley and the folks at CIMCIG for giving me the opportunity, and for making an ideal forum for me to announce that from the end of October I shall officially be a freelance marketing consultant.
More about that later, though I am already taking bookings, so if you’d like to discuss an opportunity, just get in touch.
Here is the slide deck for the talk, and below you can download my White Paper on Talking to Architects where I expand on the themes presented in the talk.
Talking to Architects: A White Paper
If you’d like to read my white paper about architects as specifiers, you can download it here
The paper has been produced under a Creative Commons license, by which you are free to share (please do) adapt and make commercial use of the work, provided you attribute it to me. The illustrations in the paper are provided by me or others where stated under the same terms, which are outlined here in full detail.
If you have any comments on the paper, or the slides, please do contribute them below.
Many thanks to all the people who contributed their views, ideas and images to this presentation, including David Sharpe, Andy Matthews, Rob Easson, Wesley Farren , Dan, Mark Schumann, Plaice Design and Joe Martoccia.