You can read the whole policy here.
Linkedin has also blogged about it.
Looking at what commentators are writing (and few have written much at the moment) the main change is with regard to showing sponsored advertising in your home stream.
The key paragraph appears to be:
“LinkedIn may show you sponsored content in your Network Update Stream (NUS), which will be designated as sponsored content and will behave like other NUS updates. If you take social action (for example, if you “like or “comment” on the sponsored content), your action will be seen by your network and other LinkedIn Members who are shown the sponsored content after you have acted on it.”
This is similar to how Facebook works with ads that appear in your stream.
At present it appears that you can’t yet opt out of this feature (for example, you can’t hide the ads that appear in your home stream) but you can already opt out of receiving Linkedin Ads on third party sites- do this from ‘Manage Advertising Preferences‘ in the first tab on your settings. You may remember we covered this in the workshop.
I’m imagining that if Linkedin does introduce an ‘opt out’ of onsite ads, this is where the preference option will be available for you to click it.
Try this link to go directly to manage your advertising preferences.
There is a summary of all the changes to the policy here:
It will be interesting to see if seeing sponsored ads on your home page turns out to be a problem. Let me know if you see one – I haven’t seen one yet!
What do you think of sponsored advertising? Good, bad or indifferent?
Image: Privacy Keyboard by g4II4is (creative commons)