Several of you have asked what we cover in the workshops, so here’s the new agenda:
1.00 Arrivals, Refreshments
What is Linkedin
Linkedin for Individuals
Linkedin for Companies
Aims of a Linkedin Strategy
Review of Linkedin use – an example
Activity: Who are we looking for?
Using Linkedin to assess market size
2. Hunting and Farming
Strategic Objectives & Tactics
Pull Marketing in Social media
Status Updates and how they work
3. Get your Profile Right
Activity: Who do I want to visit?
Tutorial: Optimising profile for Search
Tutorial: Setting Levels of Openess
Tutorial: Turning Off Noise
4. Grow your Network Correctly
Tutorial: Connect to someone you met
Tutorial: Introductions to Strangers
5. Measure what Matters
Objectives for measurement
Tutorial: Website Traffic Measurement
Tutorial: Calculating ROI
6. Intro to Company Pages
Elements and Benefits
Key Steps to an effective page
Building a Company Network
7. Intro to Social Objects
Social Objects and how they work
How to use Social Objects on Linkedin
8. What’s Next?
Tutorial: Daily Maintenance tasklist
Checklist, Index and Q&A
London Workshop 13 November – still at EarlyBird rates
The London workshops are held at the fantastic Herman Miller Design Centre, in their seminar room with lots of natural light and fantastic chairs to sit on. Bring a sandwich to eat before we start if you like, and check out all the great furniture.
Oxford Workshop 30 November – in partnership with Constructing Excellence Oxford
I’ll be speaking in Oxford on 29th November, and the next morning will run a Linkedin workshop, take a look:
Both these workshops will use my new improved course materials including a new workbook and additional sections on strategic Linkedin use, company pages and social objects.
The London workshops run from 1-5pm, the Oxford one from 9.30am-1pm all participants receive refreshments, a comprehensive workbook to work on and take away, and free membership of my private Support Group on Linkedin for ongoing support from the community.
Looking forward to seeing you in Oxford or London,
"This is a great workshop – content rich and well run. The accompanying workbork has been well used since and I have already reaped the rewards of implementing Su's profile raising tips." Jacqui Smith, Director at HomeSmiths Ltd
PS. Would you like the workshop in four easy to handle one-hour weekly chunks with homework? I’m planning an online version of the training. Let me know if you’d like to know more.
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