This afternoon I attended the CIMCIG (Chartered Institute of Marketing Construction Interest Group) seminar on Digital Communications in Construction Marketing. A well attended event, with many in the audience active online, a good mix of agency marketers and in house company marketers (and a few freelancers like myself).
Here is a record of the conversations I was able to share and pick up on during the afternoon. If slides are published online I hope to add them in too.
Digital Communications in Construction Marketing – CIMCIG Seminar
Conversations taking place at the Seminar on 16 May 2012 at the Building Centre in London
Storified by Su Butcher · Wed, May 16 2012 16:35:59
Agenda:
CIMCIG – Events – Digital Communications in Construction MarketingEvent Digital Communications in Construction Marketing Venue The Building Centre Location 26 Store StreetLondonWC1E 7BT Website www.cim.c…
today will be at digital comunications in construction seminar. use #digcimcig for any who want to tweetCIMCIG
I’ll be tweeting from 1pm! RT @CIMCIG: today will be at digital comunications in construction seminar #digcimcigSu Butcher
Our @Nick_Pauley is doing a 20 minute presentation on ‘the digital landscape’ at @cimcig this afternoon. #digcimcig \\PPPauley Creative
RT @CIMCIG: today will be at digital comunications in construction seminar. use #digcimcig for any who want to tweetross sturley
@PauleyCreative @CIMCIG #digcimcig see you there, looking forward to it!David Ing
Our Development Director #JonathanHealey will be presenting at #digcimcig at 4:10pm on our award winning #BarrettSteel workNetConstruct Ltd
great to finally meet @KirstieColledge at @BuildingCentre – she’s speaking at 3pm #digcimcigSu Butcher
If you’re at #digcimcig we’d love to speak to you about our work for @kingspanpanels and #barrettsteelNetConstruct Ltd
The audience is gathering #digcimcig http://pic.twitter.com/F6WeR6yPSu Butcher
RT @CIMCIG: #digcimcig is underway. please turn your mobile phones to silent. etc. > 🙂 Like that this was tweeted rather than announcedPaul Wilkinson
#digcimcig The afternoon is being introduced by @rosssturley – introducing @NickPauley of @PauleyCreative to give an overviewSu Butcher
Nick Pauley of Pauley Creative gives a Digital Overview.
What elements are fundamental to Online Success? What methodology do you need? What is the Path to Digital Nirvana? @NickPauley #digcimcigSu Butcher
RT @SuButcher: To tell a 21st century story about solving 21st century problems, you need 21st Century tools – @Nick_Pauley #digcimcigPaul Wilkinson
You need a 21stC website – does it work for human beings? @Nick_Pauley #digcimcig – Meaningful Helpful Relevant Insightful contentSu Butcher
Nick is now explaining what Google Panda (and Penguin) means for your website. All very sensible in any event IMHO #digcimcigSu Butcher
Google Panda algorithm being discussed by @Nick_Pauley #digcimcig Good UX, fresh content, high quality codePaul Wilkinson
When the visitor types a search term into google, you need a good description to help the visitor choose your website #digcimcigSu Butcher
and now @Nick_Pauley brings us the pain. cookie audits. #digcimcigCIMCIG
EU Cookie Law, 26 May 2012 – quite a few in the #digcimcig audience have done a cookie audit on their website, apparently….Paul Wilkinson
Nick is talking about the nonsensical cookie law (I feel he is channeling @priteshpatel9 ) #digcimcigSu Butcher
#digcimcig @Nick_Pauley suggesting that some small steps towards cookie compliance law is best, nothing drastic neededKelly Whalley
Are you aware of the EU cookie law coming in to force on 26th may?? @cimcig #digcimcigDavid Ing
#digcimcig – Here’s what happened to the visitor data when the ICO placed a cookie opt-in banner on their website: http://ow.ly/aWKBFPritesh Patel
A website fit for humans and a website fit for SEO – can be combined, says @Nick_Pauley #digcimcig RACE: Reach, Act, Convert, EngagePaul Wilkinson
A digital framework is a RACE: Reach (awareness) Act (Persuasion) Convert (permission) Engage (Relationship). #digcimcig @Nick_PauleySu Butcher
#digcimcig Here is the RACE for strategy http://pic.twitter.com/0zaPcRKLSu Butcher
‘Whilst we’re doing all this stuff, its visitor behaviour tracking and campaign management we should discuss with the board’ #digcimcigSu Butcher
Here’s the #digcimcig Digital Communications for Construction Marketing story so far: #digcimcig http://ow.ly/aWKYOSu Butcher
@Nick_Pauley likes a mnemonic. We’re on our fourth already. AIEIM – attract, inform, engage, inspire, measure. #digcimcigross sturley
The digital nivarna: Attract, inform, engage, inspire and measure #digcimcigBex Hartlebury
Segmentation of audience – @Nick_Pauley advocating customer profiling ("personas") so that we can tailor content for them #digcimcigPaul Wilkinson
‘Segment and profile your audience’ Nick Pauley on digital comms #digcimcigKathryn Hegarty
How do architects use digital and non-digital channels? Where do they hang out? #digcimcigSu Butcher
#digcimcig – Here’s our 3 part series in ‘What type of Architect are you marketing to?’ starting with part 1:http://ow.ly/aWLnn #personasPauley Creative
#digcimcig – And here’s a post to prove that SEO’ing for long tail works: http://ow.ly/aWLE5Pauley Creative
The 90% of specifiers who go to your website already know your brand. The 80% who use google, don’t know your brand #digcimcig @Nick_PauleySu Butcher
To convert the unaware use long tail keywords in your SEO, low cost with high conversion #digcimcigBex Hartlebury
@SuButcher @Nick_Pauley Long tail illustrate by HotelDesigns hotel Reviews with every one receivng over 100 readers visits in the last monthPatrick Goff
@SuButcher @Nick_PauleyThe archive goes back to 2001. Some have received 80,000 reads since. A new Review gets over 5,000 in the 1st monthPatrick Goff
@SuButcher @Nick_Pauley Similarly daily news items since Christmas have all received vistis in the archives some again in the thousandsPatrick Goff
Shareability "a horrible word" but a lovely thing – @Nick_Pauley #digcimcigPaul Wilkinson
LOL Rockwool took #doesitblend and made it #doesitburn (but unfortunately none of them do!) #digcimcig – plenty of hits thoughSu Butcher
Great to hear @McKayflooring ‘s use of Pinterest http://ow.ly/aWMbf getting some credit #digcimcigSu Butcher
Once you have an audience – what do they do? You need goals to measure, conversions mean outcomes #digcimcig – put the data into CRM tooSu Butcher
Create goals you can measure, benchmark, KPI – @Nick_Pauley tells #digcimcig. Look at the outcomes (shd stress *Business* outcomes)Paul Wilkinson
And measure the impact of your activities #digcimcig http://pic.twitter.com/6YlNofC9Su Butcher
RT @netsmith: … ICO themselves quote that under 10% of their visitors actually click the ‘allow’ cookies option. #digcimcigPaul Wilkinson
@Nick_Pauley – overall message seems to be focussed on integrated strategic aproach to digital comms. #digcimcigross sturley
Speaker 2 is Lindsay Hopkins of SAIM on Cutting Edge Search Marketing
Lindsay Hopkins (SAIM) talking about search marketing #digcimcig "Google has replaced the phone-book" Be seen to be foundPaul Wilkinson
@LindsayJHopkins says 694,000 searches a second on google. #digcimcigCIMCIG
RT @cimcig: @lindsayjhopkins says 694,000 searches a second on google. #digcimcig << Better Google that.Pauley Creative
Lindsay is giving us a beginners guide to SEO #digcimcigSu Butcher
RT @BexHartlebury: To convert the unaware use long tail keywords in your SEO, low cost with high conversion #digcimcigSID
#digcimcig i have learned a new tla. lsi – latent semantic indexing. better than keyword stuffig, says @lindsayjhopkinsross sturley
Off-page SEO (links back) now being discussed at #digcimcig – harder to do that on-page.Paul Wilkinson
Another version of the ‘Long Tail search’ sweet spot – good quality with volume #digcimcig http://pic.twitter.com/dIKDQUNDSu Butcher
#digcimcig even with all the techniques and technology for seo today, content is still king!Kelly Whalley
RT @kellykellymw: #digcimcig even with all the techniques and technology for seo today, content is still king! << BOOM!!Pauley Creative
@SuButcher I remember now why I can’t stand marketing… 🙂 #digcimcigBaz
4 tips for PPC: how much are you willing to pay, research, evaluate & have a call to action! #digcimcigBex Hartlebury
I have nevernadvised any of my clients (or anyone else) to use PPC advertising on Google. Good content doesn’t need it #digcimcigSu Butcher
@SuButcher Snap.Karen Wilde
@subutcher – but competitive products sometimes do require PPC. #digcimcigPauley Creative
PPC vs natural search? 297% greater chance of being selected if 1st ranked than 6th. 80% more people click on natural listings #digcimcigPaul Wilkinson
In my experience working with architects they know what PPC is and it is so abused they look for long tail natural search results #digcimcigSu Butcher
RT @wildelycreative: @SuButcher Agree for many industries too.Su Butcher
RT @PauleyCreative: @subutcher – but competitive products sometimes do require PPC. #digcimcigMichael James
@PauleyCreative @subutcher You can’t undermine PPC with a singular statement. Measure conv + multi-channel conv to ensure "value"WOODHØUSE
@michaeljamestbc @PauleyCreative give me a challenge and I’ll prove it can be done without PPC! #digcimcigSu Butcher
@SuButcher @pauleycreative Didt work for us, but i recognise it is needed by some There must be a reason it works so well for Google.Michael James
@bexhartlebury – co’s in timber industry should remember that ‘Shingles’ is also disease as well as a timber cladding material #digcimcigPauley Creative
#digcimcig great that @Chrisjwitte and #futurebuild were mentioned by @Nick_Pauley as a good example of content sharing :)Kelly Whalley
Next to present is Kirstie Colledge of SMPR talking about ‘Making the most of your Digital Assets’
Now @KirstieColledge talking about social media marketing from a PR’s perspective #digcimcig. Google+ and Pinterest new kids on the blockPaul Wilkinson
‘All your online content should be created, optimised, shared and published with search in mind.’ – @kirstiecolledge #digcimcigSu Butcher
People tend to buy from people in Construction – clients want to get face-to-face @kirstiecolledge #digcimcigSu Butcher
Search: it’s not just about web pages – think images, video content too – @KirstieColledge #digcimcig blog posts can be powerfulPaul Wilkinson
‘Optimise content on youtube- it’s just as important as optimising your website’ – Kirstie Colledge #digcimcigKathryn Hegarty
@kathrynhegarty – good point, after all YouTube is the 2nd largest search engine. #digcimcigPauley Creative
Who do we want to reach? @KirstieColledge #digcimcig http://pic.twitter.com/XQ4qOCbrSu Butcher
Types of online content: Newsrelease, Press Releases, Media Profiles, Sector Profiles, Capability Documents, Articles, #digcimcigSu Butcher
Case Studies, Features, Videos, Webinars, White Papers and Brochures, Presentations, Infographics, Audio Bulletins, Images.
Most marcoms items can be re-purposed for use online (white papers, brochures, presentations, case studies) – @KirstieColledge #digcimcigPaul Wilkinson
Kirstie is recommending a range of key services – @Issuu, @Slideshare @Youtube @audioboo @Flickr @Visually #digcimcigSu Butcher
Love the fact that @kirstiecolledge suggests that marketing managers put their images on Flickr asap – can access from anywhere #digcimcigSu Butcher
Would like to read @PauleyCreative blogs on how to reach Architects #digcimcigBex Hartlebury
Know your PR trade sectors, says @KirstieColledge, then work out what you want to reach them with #digcimcigPaul Wilkinson
Kirstie is explaining how to use different channels optimising your content for each and then sharing in relevant places #digcimcigSu Butcher
Issuu being advocated by @KirstieColledge for press releases, articles, case studies, whitepapers, e-books #digcimcigPaul Wilkinson
Issuu being advocated by @KirstieColledge for press releases, articles, case studies, whitepapers, e-books #digcimcigPaul Wilkinson
@SuButcher @kirstiecolledge Flickr maybe the populist choice, try Picasa’s fabulous upload sync meta/geo tag prog and its much betterWOODHØUSE
People like @kirstiecolledge have a wealth of knowledge of what has worked in online marketing for built environment clients #digcimcigSu Butcher
@bexhartlebury links are on the Storify page: http://ow.ly/aWRKk #digcimcigSu Butcher
Talking about @johnprescott at #digcimcig – example of how traditional media now faces competition from self-published channelsPaul Wilkinson
From project award, through work in progress to completed project – tell AEC project life stories @KirstieColledge #digcimcigPaul Wilkinson
Telling stories allows you to use work in progress – this is what we’re doing with http://peterwellsarchitects.co.uk #digcimcigSu Butcher
Make it easy for people to share content online – @KirstieColledge #digcimcig Showing @Camfil_Farr example; 11, 720 slideshare viewsPaul Wilkinson
Some channels only have about a week’s life (news pages) but others (like @Youtube ) are still creating interest years later #digcimcigSu Butcher
I don’t like blogs that just post Press Releases, impersonal and boring. #digcimcigMichael James
Redhills asbestos consultancy example now on-screen – @KirstieColledge #digcimcigPaul Wilkinson
Consider reskinning your blog/website for your new marcoms – this is very easy and low cost using tools like WordPress #digcimcigSu Butcher
@SuButcher read that as macaroons to start with! Wondered what new odd food/website trend we’d missed out on!SpillerAI
RT @SuButcher: Some channels work briefly (newsprint). others (eg @Youtube ) work for years #digcimcig // so make sure it’s still current!ross sturley
Kirstie now using Deconstruct UK as a case study http://www.deconstructuk.com/ – website, blog, news items, case studies etc #digcimcigSu Butcher
Kirstie’s 8 steps to social media marketing:
1. Plan
2. Create valuable content
3. Optimise
4. Publish via relevant channels
5. Share
6. Engage with your readers
7. Measure
8. Plan (always!)
Can publish stuff automatically once you’ve created content, but take care not to broadcast too much @KirstieColledge #digcimcigPaul Wilkinson
Agreed. There isn’t a "human" feel. RT @SuButcher: RT @michaeljamestbc:Don’t like blogs that just post Press Releases, impersonal & boringTherm-All Insulation
#digcimcig @KirstieColledge acknowledging and re-using @SuButcher stats on #linkedInPaul Wilkinson
Kirstie using my stats on Linkedin in UK Construction (Thanks @CarolHagen) – average Linkedin member is 44 years old #digcimcigSu Butcher
@SuButcher Finally – I’m above average (lol)Carol Hagen
300,000+ linkedin users are in the construction industry #digcimcigKathryn Hegarty
Average age of a #linkedin user is 44. Social media is not just for the young! @cimcig #digcimcig @kirstiecolledgeDavid Ing
Don’t be spammy on #linkedin, says @KirstieColledge British groups often better than US groups, she thinks #digcimcigPaul Wilkinson
"If you go into Linkedin and try and sell to people you’ll just get turned off" @kirstiecolledge #digcimcigSu Butcher
Tweeting so much at #digcimcig that my phone battery is dying! :-(Bex Hartlebury
#digcimcig Careful with Flickr – meta tags written to ini linked file not hardcoded into Jpeg meaning harder local file search #geekalertWOODHØUSE
@wearewoodhouse you need to use tags on Flickr, and Creative commons options too. @EEPaul knows a lot about Flickr #digcimcigSu Butcher
@SuButcher @wearewoodhouse Also recommend, if images appropriate, that material be published to Wikimedia Commons for open use #digcimcigPaul Wilkinson
we must bring chargers next time…. RT @BexHartlebury: Tweeting so much at #digcimcig that my phone battery is dying! :-(CIMCIG
@BexHartlebury what charger do you need? We have HTC and iphone charges down front #digcimcigPaul Wilkinson
Great updates coming from @SuButcher @KirstieColledge #digcimcigShaw & Underwood
Great to hear @kirstiecolledge is now following @JohnPrescott because she loved his article in t’Guardian (hope he follows back) #digcimcigSu Butcher
@SuButcher: "If you go into Linkedin and try and sell to people you’ll just get turned off" @kirstiecolledge <swap LinkedIn for social mediaAlastair Cook
Time for coffee break, back soon
#digcimcig last 50 tweets reached 19350 users on twitter http://pic.twitter.com/kx5IhJjVSu Butcher
Next up is Danny Bluestone from Cyberduck talking about Apps and looking to the future
RT @cyberduck_uk: @danny_bluestone is presenting at CIMCIG seminar on digital communication in construction http://goo.gl/nKNsx #digcimcigSu Butcher
2% of GDP spent on mobile subscriptions – more than on electricity or safe drinking water – @danny_bluestone #digcimcigPaul Wilkinson
RT @SuButcher: People globally are ‘consuming mobile subscriptions more than electricity and drinking water’ #digcimcigcopelandcasati
marketing – @danny_bluestone at #digcimcig says global £ on mobile subscritpions exceeds that on electricity.ross sturley
@SuButcher They may be paying more – but consuming more? I very much doubt those statisticsPatrick Goff
Jargon being used: HTML5 and CSS already mentioned without explanation, just for @rosssturley #digcimcigPaul Wilkinson
Lots of ideas about how I can improve the digital communications @Celotex #digcimcigBex Hartlebury
#apps – all good news? 70% of app users pay little or nothing; app downloads fell in March 2012 #digcimcigPaul Wilkinson
My mother in law has 40 apps on her phone but she doesn’t see any – she just goes into Safari #apps #digcimcig @danny_bluestoneSu Butcher
Who has produce a Paid for App that they have sunk loads of money into? (don’t all rush at once ) #digcimcigSu Butcher
#digcimcig @danny_bluestone surely is it more important to make sure that your app does something useful rather than just ‘having an app’?Kelly Whalley
Danny pointing out how people are gaming the App stores by downloading multiple copies and creating reviews to get up rankings #digcimcigSu Butcher
#digcimcig did you know 70% of apps used cost little or nothing?Lindsay Hopkins
Types of #apps: native apps – Apple based or Android using Java SDK (another acronym for Ross!); mobile (web) apps, HTML5; … #digcimcigPaul Wilkinson
Danny says Linkedin are using HTML5 and some native code integrated into the HTML5 because they need to process a lot of code #digcimcigSu Butcher
Hybrid apps – use HTML5 in combination with eg: Titanium – to create an app for the iStore #digcimcig More brands on HTML5Paul Wilkinson
Ah the car analogy for hybrid apps – an old style VW Beetle with a Porche engine #digcimcigSu Butcher
Danny says Linkedin are using HTML5 and some native code integrated into the HTML5 because they need to process a lot of code #digcimcigSu Butcher
Anyone heard of Conduit? #digcimcigSu Butcher
@SuButcher conduit – http://bit.ly/JJlGI0 #digcimcigross sturley
Danny @danny_bluestone using Optima iPhone Glass calculator to take the hassle out of specifying glass thickness and toughness.#digcimcigSu Butcher
#digcimcig @danny_bluestone surely is it more important to make sure that your app does something useful rather than just ‘having an app’?Chris Witte
#digcimcig we believe that #apps are tools that should help simplify our daily taskssmartools
But isn’t it the case that an app should be useful? Otherwise what’s the point? #digcimcigSu Butcher
Useful native apps in AEC? (created by Cyber-Duck) Optima iPhone glass calculator OK, not iStore rejected for being marketing app #digcimcigPaul Wilkinson
Enterprise app store license offers alternative route for corporate apps, says @danny_bluestone #digcimcigPaul Wilkinson
If you want a lot of buttons on the screen put them on the top not bottom -they can be pressed accidentally. Get into mindset #digcimcigSu Butcher
#digcimcig Where to submit your apps? The question is, who goes there? http://pic.twitter.com/l24dsCi7Su Butcher
alternative apps stores to iStore: Google Play Amazon app store (coming soon in UK), Appoke, Opera Software #digcimcigPaul Wilkinson
looks like some interesting conversations going on at #digcimcig….Mark Schumann
Jakob Nielsen now being lauded by @danny_bluestone . *Currently* native apps are better than mobile websites. #digcimcigPaul Wilkinson
Danny is saying that currently native apps are better than web apps at the moment (but surely not in the long term) #digcimcigSu Butcher
But mobile websites (web apps) will be better than native apps *very soon* says Nielsen @danny_bluestone #digcimcigPaul Wilkinson
Build in social distribution on your app – as we have on #ArchitectMap #digcimcigSu Butcher
Think about interlinking different tools on your phone – different apps like Facebook, Linkedin, Twitter etc #digcimcigSu Butcher
NB but don’t set up automatic publishing to Linkedin please! #digcimcigSu Butcher
@MarkSchuey agreed I’m following the #digcimcig feed with interest and occasionally flicking to the news about Kenny leaving #LFCMatthew Lawrence
.@subutcher Seeing as we’re plugging Apps, @woobius have a nice update for our App coming too 😉 http://ow.ly/aX1i7 #digcimcigMichael James
Blatent!
The future is apps that work online too. Of course then we get integration with google… #digcimcigSu Butcher
Design your app as a tool for your niche audience – don’t feature creep. Yes – focus on the useful feature #digcimcigSu Butcher
@SuButcher We can integrate google into apps already can’t we? I know I can add google analytics into the #architectmap app #digcimcigMark Schumann
@Chrisjwitte as @danny_bluestone has just said – "it’s all about the idea" #digcimcigross sturley
Here is @danny_bluestone’s advice #digcimcig http://pic.twitter.com/TkQp4PkJSu Butcher
Jonathan Healy of NetConstruct is our next speaker on how the digital landscape shapes a business – a Case Study on Barrett Steel Limited
NetConstruct Ltd (@NetConstruct) on TwitterSign up for Twitter to follow NetConstruct Ltd (@NetConstruct). Multi-award winning web development agency, providing web-based solutions…
Next up Jonathan Healey of @NetConstruct with Barrett Steel case study #digcimcigPaul Wilkinson
#digcimcig reach update: 26342 users via 278279 impressions http://pic.twitter.com/L5FcVI6XSu Butcher
Here’s that image again #digcimcig http://pic.twitter.com/fr3yrhsJSu Butcher
Stone Age civilisation analogy used for client’s starting point on 3yr web journey – @NetConstruct #digcimcigPaul Wilkinson
The first thing to get it to work is Senior Level Sponsorship – @Netconstruct (absolutely, you need a King behind you) #digcimcigSu Butcher
Customer-focused approach by @NetConstruct in developing client’s digital strategy #digcimcigPaul Wilkinson
‘There was no historical thought about what customers might need or want’ #digcimcigSu Butcher
‘There was no historical thought about what customers might need or want’ #digcimcigSu Butcher
The company had 40 different brands within the organisation – a rationalisation had to happen #digcimcigSu Butcher
Very interested in points by Jonathan Healey – so important to get the team on board to get digital to work #digcimcigSu Butcher
#digcimcig ‘There is nothing you can do to make a sheet of steel interesting’ – but ‘the applications are so diverse and beautiful’Su Butcher
@SuButcher Like the Olympic tower you photographed this morning, eh?Patrick Goff
Once the board saw how many times their email was opened and forwarded by a prospect they wanted to send one daily! #noooo #digcimcigSu Butcher
Jonathan talking about Kentico Enterprise Marketing Solution – anyone use it? #digcimcigSu Butcher
@SuButcher yes we are the Guineapigs on this! Just getting beyond lots of teething issues!Chris Witte
Want a graph like this? #digcimcig http://pic.twitter.com/8x8K3IQiSu Butcher
We have now exceeded 300,000 impressions on Twitter
Our final speaker is Paul Wilkinson of PWCom.co.uk talking about what’s next
We finish up with Paul Wilkinson from http://pwcom.co.uk aka @EEPaul talking about ‘what’s next’ #digcimcigSu Butcher
Currently 90% of worldwide data is unstructured, but we are moving to more and more structured data – @EEPaul #digcimcigSu Butcher
@SuButcher @EEPaul this is the set of thing that rocks @stu73’s world. Had some good chats with him about that on my last visit. #digcimcigMark Schumann
Stuart Chalmers (@stu73) is working with the UniClass system putting it online
@eepaul says data available on www will increase 44-fold by 2020. we won’t be able to move. #digcimcigross sturley
Paul is giving examples of augmented reality, @woobius eye (get it on the app store), iPad apps, private project networks #digcimcigSu Butcher
#digcimcig @EEPaul admits that we have huge amounts of content and data, but it is all over the place,in different formats & hard to manageKelly Whalley
Most of our data isn’t linked – we need a common data model- The Resource Description Framework RDF #digcimcigSu Butcher
#digcimcig what is the RDF? http://pic.twitter.com/4ruCHyg6Su Butcher
#digcimcig This is why structured data is so powerful (via @EEPaul ) http://pic.twitter.com/KAZKJ2qVSu Butcher
There are over 35 billion links on the web in the Linked data framework ‘ the future is data sharing’ +Tim Berners Lee #digcimcigSu Butcher
Another great presentation by @EEPaul at #digcimcig. Introducing us all to the the power of Web 3.0 and what it means for constructionJustin Ratcliffe
Details of our Barrett Steel case study can be found on our w/site if you’re interesting in finding out more http://ow.ly/aX5Xs #digcimcigNetConstruct Ltd
Any questions for the speakers? #digcimcig If not now ask them by commenting on the Storify Story here: http://ow.ly/aX6GOSu Butcher
@SuButcher when talking about apps, any particular focus / preference on Android vs Apple? #digcimcigMark Schumann
Now @rosssturley is summing up and calling @Nick_Pauley the ’21st Century Boy’ #digcimcigSu Butcher
Danny almost wins the jargon award but Jonathan pipped him to the post… #digcimcigSu Butcher
But @EEPaul has blown us all away with his vision of the future.. #digcimcigSu Butcher
Great session, look forward to your comments
another great session from @cimcig. #digcimcig.Deborah Rowe
@stoke125 @subutcher @kirstiecolledge yep agreed, in the content of a digital marketing discussion it is still the #1. #digcimcigBen Mitchell
Sorry to dash away from #digcimcig and post-event tweet-up.Paul Wilkinson
RT @PauleyCreative: #digcimcig – CYou can read here how @McKayFlooring is using Pinterest in more detail: http://ow.ly/aWMN3Richard McKay
@BexHartlebury – thanks for the follow. Enjoy #digcimcig?Pritesh Patel
@priteshpatel9 yes was really interesting! Lots to think about #digcimcigBex Hartlebury
#digcimcig Yt was great to talk about #apps today. See my presentation here: http://goo.gl/K156FDanny Bluestone
Just catching up on tweets. Did anyone suggest a common framework for structured data for #bim etc? @SuButcher @EEPaul #digcimcigSimon Denton
@buildbod of course it was @eepaul #digcimcigSu Butcher
We need to introduce this to our Document Management System so would like to follow best practice @SuButcher @EEPaul #bim #digcimcigSimon Denton
Good afternoon at #digcimcig some really interesting stuff! What’s your favourite social media channel?Celotex Insulation
@Celotex I like all of them but LinkedIn is my favouriteDanny Bluestone
@danny_bluestone @celotex me too #JustLinkinSu Butcher
@Celotex depends on who I want to talk too.Ieuan
RT @welshboy69: @Celotex depends on who I want to talk to. (Agreed – where is your audience?)Su Butcher
Looks like some very interesting discussions at #digcimcig … Will have to try and get to the next oneAndrew Godwin
Excellent conf #digcimcig. Deserves much wider audience. Good to see industry friends @SuButcher and meet new: @KirstieColledge & @fairsnapeJustin Ratcliffe
I think this blog , “Just Practising | Digital Communications in Construction Marketing”, really pleasurable and it was indeed a good
read. Many thanks,Miguel