This afternoon I received an email to tell me that Slideshare, the leading site for sharing Powerpoint presentations online had featured the presentation below on their front page. Within a few hours it has had an extra 400+ views. As it six months since I gave the presentation and a number of people have exclaimed that they didn’t know about it, here it is.
This is a presentation on Twitter I gave at a one-day workshop as part of the Emap Construction Marketing Conference in February 2010.
I’m wondering whether some of the content might make good screen casts. What do you think?
If you liked it, why not check out the other workshop slide decks here.
Gareth Kane says
Really cool slides. Something I’m learning is that there’s a big trust element. If I tweet a link to a blog or article I’ve written I get one RT if I’m lucky. But if certain other people tweet my material it goes like wildfire. There’s a tipping point in Twitter and I’m not quite there yet!
That could be for all sorts of reasons Gareth, and trust is only one of them.
It could be that you don’t have a large enough number of followers to reach that critical mass where someone is always interested in your blog posts.
It could be that the person who sees your post and retweets it may have significantly more followers than you (so they have the critical mass)
Also it could be how you tweet things – like any short introduction, a tweet with a link has to make the right person want to click and/or retweet.
And of course then there is the whole ‘influence’ thing which is so hot an issue. What is it? Who has it?
What matters to me is that the stuff I share is useful for the type of people I’m interested in talking to, and that I find enough of those people and engage with them anyway so that when I do have something useful for them they are more likely to want it (because I know them better I can write it better) and more likely to share it (because they know me better).
Try different stuff, it will come.