Conversations taking place at the Seminar on 16 May 2012 at the Building Centre in London
Agenda:
http://www.cimcig.org/events.php?id=335
today will be at digital comunications in construction seminar. use #digcimcig for any who want to tweet
— CIM Construction (@CIMinfo_CIG) May 16, 2012
I'll be tweeting from 1pm! RT @CIMCIG: today will be at digital comunications in construction seminar #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Our @Nick_Pauley is doing a 20 minute presentation on 'the digital landscape' at @cimcig this afternoon. #digcimcig \PP
— Pauley Creative (@PauleyCreative) May 16, 2012
RT @CIMCIG: today will be at digital comunications in construction seminar. use #digcimcig for any who want to tweet
— ross sturley (@rosssturley) May 16, 2012
@PauleyCreative @CIMCIG #digcimcig see you there, looking forward to it!
— David Ing (@DavidIngUK) May 16, 2012
Our Development Director #JonathanHealey will be presenting at #digcimcig at 4:10pm on our award winning #BarrettSteel work
— NetConstruct Ltd (@NetConstruct) May 16, 2012
great to finally meet @KirstieColledge at @BuildingCentre – she's speaking at 3pm #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
If you're at #digcimcig we'd love to speak to you about our work for @kingspanpanels and #barrettsteel
— NetConstruct Ltd (@NetConstruct) May 16, 2012
The audience is gathering #digcimcig pic.twitter.com/F6WeR6yP
— Su Butcher π (@SuButcher) May 16, 2012
RT @CIMCIG: #digcimcig is underway. please turn your mobile phones to silent. etc. > π Like that this was tweeted rather than announced
— Paul Wilkinson (@EEPaul) May 16, 2012
#digcimcig The afternoon is being introduced by @rosssturley – introducing @NickPauley of @PauleyCreative to give an overview
— Su Butcher π (@SuButcher) May 16, 2012
Nick Pauley of Pauley Creative gives a Digital Overview.
What elements are fundamental to Online Success? What methodology do you need? What is the Path to Digital Nirvana? @NickPauley #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
RT @SuButcher: To tell a 21st century story about solving 21st century problems, you need 21st Century tools – @Nick_Pauley #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
You need a 21stC website – does it work for human beings? @Nick_Pauley #digcimcig – Meaningful Helpful Relevant Insightful content
— Su Butcher π (@SuButcher) May 16, 2012
Nick is now explaining what Google Panda (and Penguin) means for your website. All very sensible in any event IMHO #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Google Panda algorithm being discussed by @Nick_Pauley #digcimcig Good UX, fresh content, high quality code
— Paul Wilkinson (@EEPaul) May 16, 2012
When the visitor types a search term into google, you need a good description to help the visitor choose your website #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
and now @Nick_Pauley brings us the pain. cookie audits. #digcimcig
— CIM Construction (@CIMinfo_CIG) May 16, 2012
EU Cookie Law, 26 May 2012 – quite a few in the #digcimcig audience have done a cookie audit on their website, apparently….
— Paul Wilkinson (@EEPaul) May 16, 2012
Nick is talking about the nonsensical cookie law (I feel he is channeling @priteshpatel9 ) #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
#digcimcig @Nick_Pauley suggesting that some small steps towards cookie compliance law is best, nothing drastic needed
— Kelly Whalley (@kellykellymw) May 16, 2012
Are you aware of the EU cookie law coming in to force on 26th may?? @cimcig #digcimcig
— David Ing (@DavidIngUK) May 16, 2012
#digcimcig – Here's what happened to the visitor data when the ICO placed a cookie opt-in banner on their website: http://t.co/nVNtHG6q
— Pritesh Patel (@priteshpatel9) May 16, 2012
A website fit for humans and a website fit for SEO – can be combined, says @Nick_Pauley #digcimcig RACE: Reach, Act, Convert, Engage
— Paul Wilkinson (@EEPaul) May 16, 2012
A digital framework is a RACE: Reach (awareness) Act (Persuasion) Convert (permission) Engage (Relationship). #digcimcig @Nick_Pauley
— Su Butcher π (@SuButcher) May 16, 2012
#digcimcig Here is the RACE for strategy pic.twitter.com/0zaPcRKL
— Su Butcher π (@SuButcher) May 16, 2012
'Whilst we're doing all this stuff, its visitor behaviour tracking and campaign management we should discuss with the board' #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Here's the #digcimcig Digital Communications for Construction Marketing story so far: #digcimcig http://t.co/SefgzeA7
— Su Butcher π (@SuButcher) May 16, 2012
@Nick_Pauley likes a mnemonic. We're on our fourth already. AIEIM – attract, inform, engage, inspire, measure. #digcimcig
— ross sturley (@rosssturley) May 16, 2012
http://twitter.com/BexHartlebury/status/202750450955591681
Segmentation of audience – @Nick_Pauley advocating customer profiling ("personas") so that we can tailor content for them #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
'Segment and profile your audience' Nick Pauley on digital comms #digcimcig
— Kathryn Hegarty (@KathrynHegarty) May 16, 2012
How do architects use digital and non-digital channels? Where do they hang out? #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
#digcimcig – Here's our 3 part series in 'What type of Architect are you marketing to?' starting with part 1:http://t.co/5gf0gWKl #personas
— Pauley Creative (@PauleyCreative) May 16, 2012
#digcimcig – And here's a post to prove that SEO'ing for long tail works: http://t.co/JF91C1wd
— Pauley Creative (@PauleyCreative) May 16, 2012
The 90% of specifiers who go to your website already know your brand. The 80% who use google, don't know your brand #digcimcig @Nick_Pauley
— Su Butcher π (@SuButcher) May 16, 2012
http://twitter.com/BexHartlebury/status/202750819945283585
@SuButcher @Nick_Pauley Long tail illustrate by HotelDesigns hotel Reviews with every one receivng over 100 readers visits in the last month
— Hotel Designs (@HotelDesigns) May 16, 2012
@SuButcher @Nick_PauleyThe archive goes back to 2001. Some have received 80,000 reads since. A new Review gets over 5,000 in the 1st month
— Hotel Designs (@HotelDesigns) May 16, 2012
@SuButcher @Nick_Pauley Similarly daily news items since Christmas have all received vistis in the archives some again in the thousands
— Hotel Designs (@HotelDesigns) May 16, 2012
Shareability "a horrible word" but a lovely thing – @Nick_Pauley #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
LOL Rockwool took #doesitblend and made it #doesitburn (but unfortunately none of them do!) #digcimcig – plenty of hits though
— Su Butcher π (@SuButcher) May 16, 2012
Great to hear @McKayflooring 's use of Pinterest http://t.co/bjH58Xhf getting some credit #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Once you have an audience – what do they do? You need goals to measure, conversions mean outcomes #digcimcig – put the data into CRM too
— Su Butcher π (@SuButcher) May 16, 2012
Create goals you can measure, benchmark, KPI – @Nick_Pauley tells #digcimcig. Look at the outcomes (shd stress *Business* outcomes)
— Paul Wilkinson (@EEPaul) May 16, 2012
And measure the impact of your activities #digcimcig pic.twitter.com/6YlNofC9
— Su Butcher π (@SuButcher) May 16, 2012
RT @netsmith: … ICO themselves quote that under 10% of their visitors actually click the 'allow' cookies option. #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
@Nick_Pauley – overall message seems to be focussed on integrated strategic aproach to digital comms. #digcimcig
— ross sturley (@rosssturley) May 16, 2012
Speaker 2 is Lindsay Hopkins of SAIM on Cutting Edge Search Marketing
Lindsay Hopkins (SAIM) talking about search marketing #digcimcig "Google has replaced the phone-book" Be seen to be found
— Paul Wilkinson (@EEPaul) May 16, 2012
@LindsayJHopkins says 694,000 searches a second on google. #digcimcig
— CIM Construction (@CIMinfo_CIG) May 16, 2012
RT @cimcig: @lindsayjhopkins says 694,000 searches a second on google. #digcimcig << Better Google that.
— Pauley Creative (@PauleyCreative) May 16, 2012
Lindsay is giving us a beginners guide to SEO #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
http://twitter.com/SafetyInDesign/status/202756928315727872
#digcimcig i have learned a new tla. lsi – latent semantic indexing. better than keyword stuffig, says @lindsayjhopkins
— ross sturley (@rosssturley) May 16, 2012
Off-page SEO (links back) now being discussed at #digcimcig – harder to do that on-page.
— Paul Wilkinson (@EEPaul) May 16, 2012
Another version of the 'Long Tail search' sweet spot – good quality with volume #digcimcig pic.twitter.com/dIKDQUND
— Su Butcher π (@SuButcher) May 16, 2012
#digcimcig even with all the techniques and technology for seo today, content is still king!
— Kelly Whalley (@kellykellymw) May 16, 2012
RT @kellykellymw: #digcimcig even with all the techniques and technology for seo today, content is still king! << BOOM!!
— Pauley Creative (@PauleyCreative) May 16, 2012
http://twitter.com/BimblerBaz/status/202757911468982273
http://twitter.com/BexHartlebury/status/202758274330796033
I have nevernadvised any of my clients (or anyone else) to use PPC advertising on Google. Good content doesn't need it #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
@SuButcher Snap.
— Karen Wilde (@wildelycreative) May 16, 2012
@subutcher – but competitive products sometimes do require PPC. #digcimcig
— Pauley Creative (@PauleyCreative) May 16, 2012
PPC vs natural search? 297% greater chance of being selected if 1st ranked than 6th. 80% more people click on natural listings #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
In my experience working with architects they know what PPC is and it is so abused they look for long tail natural search results #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
@SuButcher Agree for many industries too.
— Karen Wilde (@wildelycreative) May 16, 2012
RT @PauleyCreative: @subutcher – but competitive products sometimes do require PPC. #digcimcig
— Michael James (@MichaelJamesBC) May 16, 2012
http://twitter.com/wearewoodhouse/status/202761927150157824
@michaeljamestbc @PauleyCreative give me a challenge and I'll prove it can be done without PPC! #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
http://twitter.com/MichaelJamesTBC/status/202763559967522817
@bexhartlebury – co's in timber industry should remember that 'Shingles' is also disease as well as a timber cladding material #digcimcig
— Pauley Creative (@PauleyCreative) May 16, 2012
#digcimcig great that @Chrisjwitte and #futurebuild were mentioned by @Nick_Pauley as a good example of content sharing π
— Kelly Whalley (@kellykellymw) May 16, 2012
Next to present is Kirstie Colledge of SMPR talking about ‘Making the most of your Digital Assets’
Now @KirstieColledge talking about social media marketing from a PR's perspective #digcimcig. Google+ and Pinterest new kids on the block
— Paul Wilkinson (@EEPaul) May 16, 2012
'All your online content should be created, optimised, shared and published with search in mind.' – @kirstiecolledge #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
People tend to buy from people in Construction – clients want to get face-to-face @kirstiecolledge #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Search: it's not just about web pages – think images, video content too – @KirstieColledge #digcimcig blog posts can be powerful
— Paul Wilkinson (@EEPaul) May 16, 2012
'Optimise content on youtube- it's just as important as optimising your website' – Kirstie Colledge #digcimcig
— Kathryn Hegarty (@KathrynHegarty) May 16, 2012
@kathrynhegarty – good point, after all YouTube is the 2nd largest search engine. #digcimcig
— Pauley Creative (@PauleyCreative) May 16, 2012
Who do we want to reach? @KirstieColledge #digcimcig pic.twitter.com/XQ4qOCbr
— Su Butcher π (@SuButcher) May 16, 2012
Types of online content: Newsrelease, Press Releases, Media Profiles, Sector Profiles, Capability Documents, Articles, #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Case Studies, Features, Videos, Webinars, White Papers and Brochures, Presentations, Infographics, Audio Bulletins, Images.
Most marcoms items can be re-purposed for use online (white papers, brochures, presentations, case studies) – @KirstieColledge #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
Kirstie is recommending a range of key services – @Issuu, @Slideshare @Youtube @audioboo @Flickr @Visually #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Love the fact that @kirstiecolledge suggests that marketing managers put their images on Flickr asap – can access from anywhere #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
http://twitter.com/BexHartlebury/status/202763063701680128
Know your PR trade sectors, says @KirstieColledge, then work out what you want to reach them with #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
Kirstie is explaining how to use different channels optimising your content for each and then sharing in relevant places #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Issuu being advocated by @KirstieColledge for press releases, articles, case studies, whitepapers, e-books #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
Issuu being advocated by @KirstieColledge for press releases, articles, case studies, whitepapers, e-books #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
http://twitter.com/wearewoodhouse/status/202763494372814849
People like @kirstiecolledge have a wealth of knowledge of what has worked in online marketing for built environment clients #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
@bexhartlebury links are on the Storify page: http://t.co/atzOleAg #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Talking about @johnprescott at #digcimcig – example of how traditional media now faces competition from self-published channels
— Paul Wilkinson (@EEPaul) May 16, 2012
From project award, through work in progress to completed project – tell AEC project life stories @KirstieColledge #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
Telling stories allows you to use work in progress – this is what we're doing with http://t.co/IfZT4uGi #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Make it easy for people to share content online – @KirstieColledge #digcimcig Showing @Camfil_Farr example; 11, 720 slideshare views
— Paul Wilkinson (@EEPaul) May 16, 2012
Some channels only have about a week's life (news pages) but others (like @Youtube ) are still creating interest years later #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
I don't like blogs that just post Press Releases, impersonal and boring. #digcimcig
— Michael James (@MichaelJamesBC) May 16, 2012
Redhills asbestos consultancy example now on-screen – @KirstieColledge #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
Consider reskinning your blog/website for your new marcoms – this is very easy and low cost using tools like WordPress #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
@SuButcher read that as macaroons to start with! Wondered what new odd food/website trend we'd missed out on!
— SpillerAI (@SpillerAI) May 16, 2012
RT @SuButcher: Some channels work briefly (newsprint). others (eg @Youtube ) work for years #digcimcig // so make sure it's still current!
— ross sturley (@rosssturley) May 16, 2012
Kirstie now using Deconstruct UK as a case study http://t.co/rAGA11WI – website, blog, news items, case studies etc #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Kirstie’s 8 steps to social media marketing:
Can publish stuff automatically once you've created content, but take care not to broadcast too much @KirstieColledge #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
Agreed. There isn't a "human" feel. RT @SuButcher: RT @michaeljamestbc:Don't like blogs that just post Press Releases, impersonal & boring
— Therm-All (@Therm_All) May 16, 2012
#digcimcig @KirstieColledge acknowledging and re-using @SuButcher stats on #linkedIn
— Paul Wilkinson (@EEPaul) May 16, 2012
Kirstie using my stats on Linkedin in UK Construction (Thanks @CarolHagen) – average Linkedin member is 44 years old #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
@SuButcher Finally – I'm above average (lol)
— Carol Bluebeam Hagen ποΈπ§π»π οΈ #iβ₯οΈrevu (@carolhagen) May 16, 2012
300,000+ linkedin users are in the construction industry #digcimcig
— Kathryn Hegarty (@KathrynHegarty) May 16, 2012
Average age of a #linkedin user is 44. Social media is not just for the young! @cimcig #digcimcig @kirstiecolledge
— David Ing (@DavidIngUK) May 16, 2012
Don't be spammy on #linkedin, says @KirstieColledge British groups often better than US groups, she thinks #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
"If you go into Linkedin and try and sell to people you'll just get turned off" @kirstiecolledge #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
http://twitter.com/BexHartlebury/status/202768270670036992
http://twitter.com/wearewoodhouse/status/202767938380513280
@wearewoodhouse you need to use tags on Flickr, and Creative commons options too. @EEPaul knows a lot about Flickr #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
@SuButcher @wearewoodhouse Also recommend, if images appropriate, that material be published to Wikimedia Commons for open use #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
we must bring chargers next time…. RT @BexHartlebury: Tweeting so much at #digcimcig that my phone battery is dying! π
— CIM Construction (@CIMinfo_CIG) May 16, 2012
@BexHartlebury what charger do you need? We have HTC and iphone charges down front #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
Great updates coming from @SuButcher @KirstieColledge #digcimcig
— Shaw & Underwood (@ShawUnderwood) May 16, 2012
Great to hear @kirstiecolledge is now following @JohnPrescott because she loved his article in t'Guardian (hope he follows back) #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
http://twitter.com/alastaircook/status/202775064708513795
Time for coffee break, back soon
#digcimcig last 50 tweets reached 19350 users on twitter pic.twitter.com/kx5IhJjV
— Su Butcher π (@SuButcher) May 16, 2012
Next up is Danny Bluestone from Cyberduck talking about Apps and looking to the future
RT @cyberduck_uk: @danny_bluestone is presenting at CIMCIG seminar on digital communication in construction http://t.co/aq1kwIFr #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
2% of GDP spent on mobile subscriptions – more than on electricity or safe drinking water – @danny_bluestone #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
People globally are 'consuming mobile subscriptions more than electricity and drinking water' #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
marketing – @danny_bluestone at #digcimcig says global Β£ on mobile subscritpions exceeds that on electricity.
— ross sturley (@rosssturley) May 16, 2012
@SuButcher They may be paying more – but consuming more? I very much doubt those statistics
— Hotel Designs (@HotelDesigns) May 16, 2012
Jargon being used: HTML5 and CSS already mentioned without explanation, just for @rosssturley #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
http://twitter.com/BexHartlebury/status/202778057453473792
#apps – all good news? 70% of app users pay little or nothing; app downloads fell in March 2012 #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
My mother in law has 40 apps on her phone but she doesn't see any – she just goes into Safari #apps #digcimcig @danny_bluestone
— Su Butcher π (@SuButcher) May 16, 2012
Who has produce a Paid for App that they have sunk loads of money into? (don't all rush at once ) #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
#digcimcig @danny_bluestone surely is it more important to make sure that your app does something useful rather than just 'having an app'?
— Kelly Whalley (@kellykellymw) May 16, 2012
Danny pointing out how people are gaming the App stores by downloading multiple copies and creating reviews to get up rankings #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
#digcimcig did you know 70% of apps used cost little or nothing?
— Lindsay Hopkins (@lindsayjhopkins) May 16, 2012
Types of #apps: native apps – Apple based or Android using Java SDK (another acronym for Ross!); mobile (web) apps, HTML5; … #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
Danny says Linkedin are using HTML5 and some native code integrated into the HTML5 because they need to process a lot of code #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Hybrid apps – use HTML5 in combination with eg: Titanium – to create an app for the iStore #digcimcig More brands on HTML5
— Paul Wilkinson (@EEPaul) May 16, 2012
Ah the car analogy for hybrid apps – an old style VW Beetle with a Porche engine #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Danny says Linkedin are using HTML5 and some native code integrated into the HTML5 because they need to process a lot of code #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Anyone heard of Conduit? #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
@SuButcher conduit – http://t.co/8seCmszq #digcimcig
— ross sturley (@rosssturley) May 16, 2012
Danny @danny_bluestone using Optima iPhone Glass calculator to take the hassle out of specifying glass thickness and toughness.#digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
#digcimcig @danny_bluestone surely is it more important to make sure that your app does something useful rather than just 'having an app'?
— Chris Witte (@Chrisjwitte) May 16, 2012
#digcimcig we believe that #apps are tools that should help simplify our daily tasks
— smartools (@smartoolsllc) May 16, 2012
But isn't it the case that an app should be useful? Otherwise what's the point? #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Useful native apps in AEC? (created by Cyber-Duck) Optima iPhone glass calculator OK, not iStore rejected for being marketing app #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
Enterprise app store license offers alternative route for corporate apps, says @danny_bluestone #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
If you want a lot of buttons on the screen put them on the top not bottom -they can be pressed accidentally. Get into mindset #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
#digcimcig Where to submit your apps? The question is, who goes there? pic.twitter.com/l24dsCi7
— Su Butcher π (@SuButcher) May 16, 2012
alternative apps stores to iStore: Google Play Amazon app store (coming soon in UK), Appoke, Opera Software #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
looks like some interesting conversations going on at #digcimcig….
— Mark Schumann (@MarkSchuey) May 16, 2012
Jakob Nielsen now being lauded by @danny_bluestone . *Currently* native apps are better than mobile websites. #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
Danny is saying that currently native apps are better than web apps at the moment (but surely not in the long term) #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
But mobile websites (web apps) will be better than native apps *very soon* says Nielsen @danny_bluestone #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
Build in social distribution on your app – as we have on #ArchitectMap #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Think about interlinking different tools on your phone – different apps like Facebook, Linkedin, Twitter etc #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
NB but don't set up automatic publishing to Linkedin please! #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
@MarkSchuey agreed I'm following the #digcimcig feed with interest and occasionally flicking to the news about Kenny leaving #LFC
— Matt Lawrence π£ (@mattjlawrence) May 16, 2012
.@subutcher Seeing as we're plugging Apps, @woobius have a nice update for our App coming too π http://t.co/bqRCLRXi #digcimcig
— Michael James (@MichaelJamesBC) May 16, 2012
Blatent!
The future is apps that work online too. Of course then we get integration with google… #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Design your app as a tool for your niche audience – don't feature creep. Yes – focus on the useful feature #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
@SuButcher We can integrate google into apps already can't we? I know I can add google analytics into the #architectmap app #digcimcig
— Mark Schumann (@MarkSchuey) May 16, 2012
@Chrisjwitte as @danny_bluestone has just said – "it's all about the idea" #digcimcig
— ross sturley (@rosssturley) May 16, 2012
Here is @danny_bluestone's advice #digcimcig pic.twitter.com/TkQp4PkJ
— Su Butcher π (@SuButcher) May 16, 2012
Jonathan Healy of NetConstruct is our next speaker on how the digital landscape shapes a business – a Case Study on Barrett Steel Limited
Next up Jonathan Healey of @NetConstruct with Barrett Steel case study #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
#digcimcig reach update: 26342 users via 278279 impressions pic.twitter.com/L5FcVI6X
— Su Butcher π (@SuButcher) May 16, 2012
Here's that image again #digcimcig pic.twitter.com/fr3yrhsJ
— Su Butcher π (@SuButcher) May 16, 2012
Stone Age civilisation analogy used for client's starting point on 3yr web journey – @NetConstruct #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
The first thing to get it to work is Senior Level Sponsorship – @Netconstruct (absolutely, you need a King behind you) #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Customer-focused approach by @NetConstruct in developing client's digital strategy #digcimcig
— Paul Wilkinson (@EEPaul) May 16, 2012
'There was no historical thought about what customers might need or want' #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
'There was no historical thought about what customers might need or want' #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
The company had 40 different brands within the organisation – a rationalisation had to happen #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Very interested in points by Jonathan Healey – so important to get the team on board to get digital to work #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
#digcimcig 'There is nothing you can do to make a sheet of steel interesting' – but 'the applications are so diverse and beautiful'
— Su Butcher π (@SuButcher) May 16, 2012
@SuButcher Like the Olympic tower you photographed this morning, eh?
— Hotel Designs (@HotelDesigns) May 16, 2012
Once the board saw how many times their email was opened and forwarded by a prospect they wanted to send one daily! #noooo #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Jonathan talking about Kentico Enterprise Marketing Solution – anyone use it? #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
@SuButcher yes we are the Guineapigs on this! Just getting beyond lots of teething issues!
— Chris Witte (@Chrisjwitte) May 16, 2012
Want a graph like this? #digcimcig pic.twitter.com/8x8K3IQi
— Su Butcher π (@SuButcher) May 16, 2012
We have now exceeded 300,000 impressions on Twitter
Our final speaker is Paul Wilkinson of PWCom.co.uk talking about what’s next
We finish up with Paul Wilkinson from http://t.co/AefhcJPU aka @EEPaul talking about 'what's next' #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Currently 90% of worldwide data is unstructured, but we are moving to more and more structured data – @EEPaul #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
@SuButcher @EEPaul this is the set of thing that rocks @stu73's world. Had some good chats with him about that on my last visit. #digcimcig
— Mark Schumann (@MarkSchuey) May 16, 2012
Stuart Chalmers (@stu73) is working with the UniClass system putting it online
@eepaul says data available on www will increase 44-fold by 2020. we won't be able to move. #digcimcig
— ross sturley (@rosssturley) May 16, 2012
Paul is giving examples of augmented reality, @woobius eye (get it on the app store), iPad apps, private project networks #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
#digcimcig @EEPaul admits that we have huge amounts of content and data, but it is all over the place,in different formats & hard to manage
— Kelly Whalley (@kellykellymw) May 16, 2012
Most of our data isn't linked – we need a common data model- The Resource Description Framework RDF #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
#digcimcig what is the RDF? pic.twitter.com/4ruCHyg6
— Su Butcher π (@SuButcher) May 16, 2012
#digcimcig This is why structured data is so powerful (via @EEPaul ) pic.twitter.com/KAZKJ2qV
— Su Butcher π (@SuButcher) May 16, 2012
There are over 35 billion links on the web in the Linked data framework ' the future is data sharing' +Tim Berners Lee #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Another great presentation by @EEPaul at #digcimcig. Introducing us all to the the power of Web 3.0 and what it means for construction
— CAB (@CABaluminium) May 16, 2012
Details of our Barrett Steel case study can be found on our w/site if you're interesting in finding out more http://t.co/8nGrTQJN #digcimcig
— NetConstruct Ltd (@NetConstruct) May 16, 2012
Any questions for the speakers? #digcimcig
If not now ask them by commenting on the Storify Story here: http://t.co/NNOTLSQx— Su Butcher π (@SuButcher) May 16, 2012
@SuButcher when talking about apps, any particular focus / preference on Android vs Apple? #digcimcig
— Mark Schumann (@MarkSchuey) May 16, 2012
Now @rosssturley is summing up and calling @Nick_Pauley the '21st Century Boy' #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Danny almost wins the jargon award but Jonathan pipped him to the post… #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
But @EEPaul has blown us all away with his vision of the future.. #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
Great session, look forward to your comments
another great session from @cimcig. #digcimcig.
— Sheba Marketing (@shebamarketing) May 16, 2012
http://twitter.com/Ben__Mitchell/status/202799768949370880
Sorry to dash away from #digcimcig and post-event tweet-up.
— Paul Wilkinson (@EEPaul) May 16, 2012
http://twitter.com/RichardMcKay/status/202809209333612545
@BexHartlebury – thanks for the follow. Enjoy #digcimcig?
— Pritesh Patel (@priteshpatel9) May 16, 2012
http://twitter.com/BexHartlebury/status/202834205980372993
#digcimcig Yt was great to talk about #apps today. See my presentation here: http://t.co/9Ufe4uvE
— Danny Bluestone (@danny_bluestone) May 16, 2012
Just catching up on tweets. Did anyone suggest a common framework for structured data for #bim etc? @SuButcher @EEPaul #digcimcig
— Simon Denton (@buildbod) May 16, 2012
@buildbod of course it was @eepaul #digcimcig
— Su Butcher π (@SuButcher) May 16, 2012
We need to introduce this to our Document Management System so would like to follow best practice @SuButcher @EEPaul #bim #digcimcig
— Simon Denton (@buildbod) May 16, 2012
Good afternoon at #digcimcig some really interesting stuff! What's your favourite social media channel?
— Celotex Insulation (@Celotex) May 16, 2012
@Celotex I like all of them but LinkedIn is my favourite
— Danny Bluestone (@danny_bluestone) May 16, 2012
@danny_bluestone @celotex me too #JustLinkin
— Su Butcher π (@SuButcher) May 16, 2012
@Celotex depends on who I want to talk too.
— πΈππππ (ππ / πππ) (@welshboy69) May 16, 2012
RT @welshboy69: @Celotex depends on who I want to talk to. (Agreed – where is your audience?)
— Su Butcher π (@SuButcher) May 16, 2012
Looks like some very interesting discussions at #digcimcig … Will have to try and get to the next one
— Andrew Godwin (@AndrewGodwin86) May 16, 2012
Excellent conf #digcimcig. Deserves much wider audience. Good to see industry friends @SuButcher and meet new: @KirstieColledge & @fairsnape
— CAB (@CABaluminium) May 16, 2012
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