It’s back! Following the success of our earlier two conferences on Social Media for Business, we’re delighted to invite you to attend our February event at the Impact Hub, Westminster. Themes raised in the earlier events will be developed, together with some totally new offerings, so whether you are new to us, or attended previously, you will find the day full of fresh, practical ideas and advice for your Social Media Strategy.
Thursday 12th February 2015, 09:45 – 16:30
Impact Hub Westminster, London SW1Y 4TE
Setting up for #sm4b – if you're coming via Charing Cross, exit 6 seemed the best one! pic.twitter.com/4ydY8abn9b
— WorkplaceTrends (@workplacetrends) February 12, 2015
0945 Registration and coffee
1020 Introduction and Chair for the day
Nigel Oseland, Workplace Unlimited
1030 Social Media – Where are we now?
Su Butcher, Just Practising
1100 Your Social Media Tools
Paul Wilkinson pwcom.co.uk
1130 Coffee
1200
Leverage your website touch points to grow a quality email list
Kath Pay, Cloud IQ
1250
Lunch
1400 The Moral Maze of Social Media – the good, the bad and the epic fails
Paul Skeldon, Videobaby Media
1430 Split Personalities – Managing Multiple Social Media Voices
Tom Elliott & Andrea Klettner, ING
1500 The long term Value of Instant Rapport
Paul Ryan, Improve on You
1530 Panel, with speakers
1600
Drinks, social and close
At #sm4b event (at @HubWestminster in London, Greater London w/ @subutcher) https://t.co/UgKt4is5nV pic.twitter.com/DkM3Ze6tjb
— Paul Wilkinson (@EEPaul) February 12, 2015
Time to start learning about the benefits of using #socialmedia for #business @workplacetrends #sm4b pic.twitter.com/14YmHYahYt
— Basha-Franklin (@BashaFranklin) February 12, 2015
Nigel @oseland kicks off #sm4b by pointing out our conference is about the practical, hands on advice you can use #socialmedia
— Su Butcher 💚 (@SuButcher) February 12, 2015
Ready to learn and be inspired! #SM4b pic.twitter.com/gBkM9PlCE6
— Claire Mykura-Aybar (@CFMykbar) February 12, 2015
#SM4B conference today, picking up tips on how to make the most of Social Media
— Assael Architecture (@AssaelArchitect) February 12, 2015
1030Social Media – Where are we now?
Su Butcher, JustPractising.com
https://uk.linkedin.com/in/subutcher
Social media is about conversations and publishing on-line. It's conversations that drive social media says @SuButcher #sm4b
— Oseland (@oseland) February 12, 2015
.@SuButcher talking to #sm4b about the big four platforms: Facebook, Twitter, Linkedin and Google+
— Paul Wilkinson (@EEPaul) February 12, 2015
Facebook pages good for designers as designers love design and talk about it all the time – @subutcher #sm4b products *not* = tumbleweeds
— Paul Wilkinson (@EEPaul) February 12, 2015
Social Media for Business #sm4b kicks off with @SuButcher at the Westminster Impact Hub with intro to the SM basics pic.twitter.com/CMWZYqNqsf
— Richard Byatt (@richardbyatt) February 12, 2015
Will Facebook for Work be a success? Will employers demand their staff use it? @SuButcher has her doubts #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
I didn't know about "Facebook at Work" but @SuButcher thinks it will not take off anyhow https://t.co/X6tLh1VGXP #sm4b
— Oseland (@oseland) February 12, 2015
"The best way to talk to Linkedin is to tweet them" #irony = @SuButcher #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
My Linkedin account now being discussed by @subutcher – I have 1257 followers, it appears #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
.@EEPaul @SuButcher seeing you virtually #sm4b 😄
— Doug Shaw . Artist. Illustrator. Consultant. (@DougShawArt) February 12, 2015
RT @dougshaw1: @EEPaul @SuButcher and I am reading tweets about it on the Lisbon metro! > Shame, was hoping to see you again today #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
Write good, tailored content – key to getting your profile and message out there, says @SuButcher at #sm4b
— Richard Byatt (@richardbyatt) February 12, 2015
Google+ helps you with SEO, says @SuButcher Talking about Author Ranking and raising your personal profile / authority #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
If you target audience/market is the younger generation then better to use tumbler & Instagram not Twitter & LinkedIn says @SuButcher #sm4b
— Oseland (@oseland) February 12, 2015
Really great point by @SuButcher – we need to access the social media of the millennials as they are our future workforce #sm4b
— Oseland (@oseland) February 12, 2015
RT @JSG2050: @EEPaul @SuButcher And for the next generation, Instagram #perhaps > Su will make this point, Stewart #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
RT @ElrondBurrell: @EEPaul @SuButcher "followers" or connections? different animals! 🙂 > Su said that too. Can't stop followers #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
Tumblr, Instagram, Pinterest – all booming partly due to mobile, says @SuButcher #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
Millennials are the key construction workers of the future – @SuButcher #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
Really great point by @SuButcher – we need to access the social media of the millennials as they are our future workforce #sm4b
— Oseland (@oseland) February 12, 2015
@oseland @SuButcher @Frankandbrown great point + to remove barriers that prevent millennials using social media @ work #sm4b
— Martin Brown (@fairsnape) February 12, 2015
Know your market, where to find them, what they are interested in, talk to them. Be remarkable. Scary. Great talk from @SuButcher #Sm4b
— Kate Usher (she/her) (@Menoinbusiness) February 12, 2015
#sm4b If u r interested in Enterprise Social Networks, try this > https://t.co/dhw88cTy8H via @ESNanon pic.twitter.com/z7vyA1xkHI cc @SuButcher
— Simon (@SimonHeath1) February 12, 2015
Talk to people, don't just broadcast – @SuButcher at #sm4b
— Richard Byatt (@richardbyatt) February 12, 2015
1100 Your Social Media Tools
Paul Wilkinson pwcom.co.uk
https://uk.linkedin.com/in/jpaulwilkinson/en
Just completed my talk (slides up in a mo) now @EEPaul is going to talk about using the right tools #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
@EEPaul now speaking at #sm4b Experiment with some of the newer platforms as well as the "big four" pic.twitter.com/XzBtqifEwX
— Richard Byatt (@richardbyatt) February 12, 2015
People talk not companies and brands. Social media is all about person to person conversations says @EEPaul #sm4b
— Oseland (@oseland) February 12, 2015
'People have conversations because people talk, not companies' says @EEPaul channeling @euan #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Now @EEPaul is introducing the Conversation Prism by @briansolis http://t.co/G8KFmf6ZQM #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Think beyond the big four and remember it's about the conversation. #sm4b pic.twitter.com/6AWA3ojDQ1
— Claire Mykura-Aybar (@CFMykbar) February 12, 2015
#sm4b @EEPaul goes into mobile – in 2014 sales of mobile devices overtook traditional computers: by 2017 one mobile device per person in UK
— Su Butcher 💚 (@SuButcher) February 12, 2015
90% of population are on at least one social media platfor;! although (only) 30% are active says @EEPaul #sm4b
— Oseland (@oseland) February 12, 2015
#sm4b @EEPaul describes her Millennial daughter – a consummate multi-tasker, collaborative and communicative – how do we encourage this?
— Su Butcher 💚 (@SuButcher) February 12, 2015
#sm4b – communication is moving away from email to other forms. How does this affect how we employ millenials? says @EEPaul
— Su Butcher 💚 (@SuButcher) February 12, 2015
If you tweet once a month twitter says you are 'active' – I say that's comatose says @EEPaul (I agree #SM4B)
— Su Butcher 💚 (@SuButcher) February 12, 2015
"There is no such thing as information overload there is only filter failure" says @EEPaul – use filters and search tools #sm4b
— Oseland (@oseland) February 12, 2015
Don't succumb to 'Filter Failure' use search tools says @EEPaul #sm4b eg @tweetdeck @hootsuite and Twitter search
— Su Butcher 💚 (@SuButcher) February 12, 2015
https://about.twitter.com/products/tweetdeck
https://hootsuite.com
Paul is now introducing @Hootsuite inbuilt analytics, account sharing, scheduling and contact management #SM4B http://t.co/O3uHvjEggx
— Su Butcher 💚 (@SuButcher) February 12, 2015
Interested in a genuinely Social CRM? @EEPaul explains how @Nimble works #sm4b cost effective for SMEs
— Su Butcher 💚 (@SuButcher) February 12, 2015
I love the ability of @nimble to look up and explore social profiles based on your contacts email addresses #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Talking about Millennials in #construction – check out Class of Your Own @DECinSchools #sm4b they are doing it now!
— Su Butcher 💚 (@SuButcher) February 12, 2015
“@SuButcher: Did you know you can now access analytics on Twitter? https://t.co/DM2Owu3D6I #sm4b”must check this out! Thx 4 sharing
— Duncan Reed (@djhreed67) February 12, 2015
Twitter Analytics – find out which tweets produced the most engagement #sm4b pic.twitter.com/CWVfgUXyDx
— Su Butcher 💚 (@SuButcher) February 12, 2015
Real-time use of tools to Tweet – http://t.co/aYi44byEio #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
@EEPaul how did you do that tweet when you are on stage presenting? #magic #sm4b
— Oseland (@oseland) February 12, 2015
Top tip, it's proven tweets with photograph get far more engagement than those without says @EEPaul #sm4b
— Oseland (@oseland) February 12, 2015
Using Google Analytics, @EEPaul tracks social traffic to his site to demonstrating ROI of using social tools #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Using curation tools like @coveritlive @storify you can embed social stories in your website #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Is your Klout score over 60? It could affect your chances of employed in social media. #sm4b
— Claire Mykura-Aybar (@CFMykbar) February 12, 2015
Stopping for coffee but adding stuff to the live blog all the time #sm4b Social Media for Business 2015http://bit.ly/1zxEUXK
— Su Butcher 💚 (@SuButcher) February 12, 2015
1130 Coffee
@oseland @SuButcher @Frankandbrown great point + to remove barriers that prevent millennials using social media @ work #sm4b
— Martin Brown (@fairsnape) February 12, 2015
Huge amount of detailed information from @EEPaul A man who has a level of technical knowledge I can but dream of #sm4b
— Kate Usher (she/her) (@Menoinbusiness) February 12, 2015
Morning session #sm4b interesting insights into social media from @SuButcher & @EEPaul
— AukettSwanke (@AukettSwanke) February 12, 2015
Monitoring #ricsbim #ukbimcrew tweets, while attending #sm4b – Tweetdeck is great for event multi-tasking
— Paul Wilkinson (@EEPaul) February 12, 2015
Back from Coffee – Next up is @kathpay of Cloud IQ who is going to talk about email marketing #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
1200
Leverage your website touch points to grow a quality email list
Kath Pay, Cloud IQ
Differentiate between a 'cold' list – people who don't know you, and a 'warm' list – people who already know you says Kath #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
New people on your email list are the ones that are most engaged says @kathpay so grow your list! #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Optimising website forms: visibility, value, velocity – all vital, says @kathpay #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
What's in the top right hand corner of your website? #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
@SuButcher What should be?! #sm4b
— International Workplace (@IntWorkplace) February 12, 2015
Top tip: placing email subscription at the top of website page increases sign-up and possibly related sales demonstrated by @kathpay #sm4b
— Oseland (@oseland) February 12, 2015
Kath @kathpay makes the great point about not over-emphasizing the home page of your website – put the important stuff on every page! #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Value: Show why people should bother when inviting them to sign up for an e-newsletter – @kathpay #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
I wish construction marketers who use email were all in the room listening to @kathpay it would save me and colleagues so much time #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
@oseland: @kathpay reminds us that reciprocity is one of the six principles of influence http://t.co/8nNlVNXexA #sm4b
— Oseland (@oseland) February 12, 2015
Kathy Pay #sm4b on reciprocity People know the value of their personal data. Match value of exchange eg white paper download vs free event
— Richard Byatt (@richardbyatt) February 12, 2015
Velocity: How easy/painful do you make it for people to sign up to your emails? asks @kathpay #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
'We must remove ALL the barriers to conversion' says @kathpay – absolutely. Who wants to fill out a huge form or click 5 times? #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
If you give your customers choices, help them make the choice by indicating the most popular with social proof and visual clues #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Spot the implicit visual clue? #sm4b pic.twitter.com/Qj5vs0Q6TW
— Su Butcher 💚 (@SuButcher) February 12, 2015
Take advantage if people beIng cognitively as well as physically lazy in your marketing says @kathpay base on http://t.co/eZuoiD2ie9 #sm4b
— Oseland (@oseland) February 12, 2015
Research the power of website images says @kathpay #sm4b pic.twitter.com/bitN7azyIz
— Paul Wilkinson (@EEPaul) February 12, 2015
Turn the baby and more people read #sm4b pic.twitter.com/sUmQ6tcdL6
— Su Butcher 💚 (@SuButcher) February 12, 2015
Loving that @kathpay is backing up her top tips for marketing with hardcore #psychological research #sm4b #LovePsychology
— Oseland (@oseland) February 12, 2015
#sm4b The best unsubscribe message ever? h/t @kathpay https://t.co/CiguATg2nM
— Su Butcher 💚 (@SuButcher) February 12, 2015
https://t.co/CiguATg2nM
Love this idea for an Unsubscribe: http://t.co/m17emlva1m #sm4b
— Claire Mykura-Aybar (@CFMykbar) February 12, 2015
Anyone in construction use popovers on their website? #sm4b Thought not.
— Su Butcher 💚 (@SuButcher) February 12, 2015
RT @SuButcher: I'm wondering how many construction marketers in consultancy use email marketing, and why not if not #sm4b
— StephWoolhead (@StephWoolhead) February 12, 2015
Really interesting discussion about email marketing and construction consultancy at #sm4b – why don't we use this hugely powerful too?
— Su Butcher 💚 (@SuButcher) February 12, 2015
This is the example of the client blog post I just mentioned that has been so successful: http://t.co/8dswOrpfrm #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
12.50 Lunch
@hubwestminster helpdesk for members and, lovely tablets for teamwork & Collaboration 🙂 #SM4B pic.twitter.com/6Hy1W9EKJH
— BeatrizLaraBartolomé (@BeatrizaLara) February 12, 2015
Agreed @fairsnape @oseland @SuButcher @Frankandbrown; amazing how locked down some employers IT is; big turn off for employees… #sm4b
— Simon Owen (@CalibreSimon) February 12, 2015
We're back with #sm4b and @Mrskeldon (Mr not Mrs) with some horror stories no doubt! https://t.co/XWSWyT2Gie
— Su Butcher 💚 (@SuButcher) February 12, 2015
1400
The Moral Maze of Social Media – the good, the bad and the epic fails
Paul Skeldon, Videobaby Media
Paul begins by talking about offense – is social media self regulating? What about freedom of speech? Humour is subjective #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
'It seems to me that social media has a grey area' when it comes to morality says @mrskelton #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Learning about what not to do on #socialmedia with @Mrskeldon with 'the moral maze of social media' @workplacetrends #sm4b @hubwestminster
— Basha-Franklin (@BashaFranklin) February 12, 2015
Paul is telling the story of the 14 year old girl and American Airlines – 'people are way too sensitive about social media' #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
http://t.co/XiHnhG8rsv
So is social media the place for people to say what they are thinking – and that's ok? says Paul #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Paul @mrskelton says the cynical use of social media by politicians is what's really offensive #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
'Social media should be giving us the right to free speech' says @mrskelton #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Paul uses the example of the @EmilyThornberry 'Rochester' tweet – a bit harsh to lose your job over an implied hurt he says #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
.@SuButcher @Mrskeldon I wouldn't use social media to say anything which I wouldn't say in 'real life' either.
— Leonie Thomas (@_leoniethomas) February 12, 2015
Yes @LeonieThomas18 I agree – though some people seem to say things they would never say IRL #sm4b @Mrskeldon
— Su Butcher 💚 (@SuButcher) February 12, 2015
.@SuButcher @Mrskeldon Generally under the guise of an anonymous pseudonym though.
— Leonie Thomas (@_leoniethomas) February 12, 2015
Journalists secretly hate social media, but… it makes cheap copy says @mrskeldon #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
'Citizen journalism': "random people telling you random [and uncorroborated] things" says @MrSkeldon #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
Apparently Morgan Freeman has been dead 12 times (on social media) #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
@SuButcher and Will Smith died today. Apparently*
*not, obv 🙂
— PedroStephano (@PedroStephano) February 12, 2015
@SuButcher @Mrskeldon Journalists do not secretly hate social media. That's nonsense.
— Alex Johnson (@shedworking) February 12, 2015
@shedworking @Mrskeldon sorry just reporting what he said… #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Some issues on social media (defamation, inciting violence) are covered by existing law – @MrSkeldon #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
I mentioned "Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web" by @euan at #sm4b Amazon: http://t.co/W4kUAzJDe0
— Paul Wilkinson (@EEPaul) February 12, 2015
Our next speakers are Tom Elliott and @aklettner of @INGmedia talking about managing multiple social media voices #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
1430
Split Personalities – Managing Multiple Social Media Voices
Tom Elliott & Andrea Klettner, ING
http://twitter.com/@aklettner
http://ing-media.co.uk/
Split personalities – what platforms should you use? #sm4b @INGmedia will focus mainly on Twitter, says Tom
— Paul Wilkinson (@EEPaul) February 12, 2015
Tom and Andrea are going to focus mainly on twitter today – starting with the basics of your profile #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Andrea is discussing how to choose a twitter avatar that works well on different clients and in the stream #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Journalists often use Twitter as a conversation space – so good place to open a dialogue, says Tom @INGMEDIA #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
Interesting how Tom's examples of genuine use of twitter are all about individuals #sm4b @ingmedia
— Su Butcher 💚 (@SuButcher) February 12, 2015
Pictures stand out on Twitter – easy way to share visual content, says Andrea #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
Twitter analytics covered again #sm4b. Scheduling tweets for international timezones can be useful too, says Andrea
— Paul Wilkinson (@EEPaul) February 12, 2015
Good advice from @INGMEDIA on managing multiple SM voices at #sm4b pic.twitter.com/B6W2VCWOgH
— Richard Byatt (@richardbyatt) February 12, 2015
Question – would you advise your clients to tweet as individuals or companies? Both says @aklettner as a corporate needs a presence #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
@INGMEDIA recommend using photographs to boos tweets. So here is one I picked at random but relevant to today #sm4b pic.twitter.com/xkOSxoK2YS
— Oseland (@oseland) February 12, 2015
Individuals can be personal and opinionated. Companies / brands can't – says @aklettner #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
Ten Reasons Why No One Follows You on Twitter http://t.co/24QLU1qk43 #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
@SuButcher do the numbers in point 6 need review? I'm 60k in five years. Too much?? #SM4B
— PedroStephano (@PedroStephano) February 12, 2015
How to use Twitter Advanced Search Queries for Leads – includes some interesting operators http://t.co/MRJsSbFzpQ #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Principles of a Social Media Strategy http://t.co/9CVuGDCzFy #sm4b pic.twitter.com/7oT6D0DZpX
— Su Butcher 💚 (@SuButcher) February 12, 2015
1500 The long term Value of Instant Rapport
Paul Ryan, Improve on You
http://www.improveonyou.co.uk/index.php/site/about-me.html
https://www.linkedin.com/in/paulryan4
Paul Ryan on instant rapport. First meeting: Friend, Foe, F*** or Forget, I think is the short [Anglo-Saxon] version #sm4b
— Paul Wilkinson (@EEPaul) February 12, 2015
Great round up final speaker Paul Ryan – this is going to be all about business rapport #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Watching Paul Ryan work the room is impressive – do you give a 'wet fish' handshake? #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
Wet fish, covering stab, transformer, vice – handshakes being tested at #sm4b Sort of physical 'social media' first impression
— Paul Wilkinson (@EEPaul) February 12, 2015
The way you shake someone's hand makes you feel different and can affect your confidence (positively or negatively) says Paul Ryan #sm4b
— Su Butcher 💚 (@SuButcher) February 12, 2015
@SuButcher Wonder if there's a social media equivalent of the wet fish handshake? #sm4b
— Richard Byatt (@richardbyatt) February 12, 2015
@richardbyatt @SuButcher the perhaps the standard "I would like you to join my network" invite #sm4b
— Oseland (@oseland) February 12, 2015
https://twitter.com/aklettner/status/565892944734203905
1530
Panel, with speakers
1600
Drinks, social and close
@SuButcher, @EEPaul & @kathpay thank you for your thoughtful & inspiring #SM4B presentations this morning :)) @hubwestminster !!
— BeatrizLaraBartolomé (@BeatrizaLara) February 12, 2015
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