Using PR Effectively in your Marketing Strategy – #SMAEC

After the success of the Emap Social Media Training day I was enthusiastic about the Construction Marketing Conference which followed.

I wasn’t disappointed. It was a varied day including speed networking, a ‘dragons’ den’ type pitching session and a series of very well informed speakers, together with an audience 80% new from the day before.

The last speaker, Mike Conway of Camargue, blew me away. I tweeted enthusiastically about it as @constructionmkt, the temporary twitter account I set up for the event, and used the #smaec hashtag.

I’m delighted to say that Mike’s presentation is now online and I’ve embedded it here for you to look at.

After he finished speaking Mike took questions. The first was from the editor of Construction News:

“What was your last tweet and what benefit did it bring to your business?”.

Mike replied that he was tweeting that he was coming to the conference, and knew that I’d pick it up. He then went on to say that twitter is here to stay, and whether you use it or not, you need to understand it.

“Twitter is a key tool for building a reputation – building leadership”

What do you think?