Recently I’ve been reminded again and again that when I find something good I should share it. Usually it is something good that someone has shared with me, after all. So here is something to share with those of you who are wondering what I’m on about when I talk about using social media properly.
I was looking out a link to David Meerman Scott’s book, The New Rules of Marketing and PR. I’m suggesting it as a good book for a sales and marketing director for a construction products company I met last week. But whilst I was finding the link, I came across a video of a keynote David had given to a B2B audience back in 2009.
David also talks about the fear of publishing things online. The best tweet of his I have seen yet is the one that illustrates this post.
Don’t worry about sharing your best info online. 1) Your competition already knows what you’re doing 2) People like leaders not followers.
David’s keynote is punctuated by brilliant (and funny) examples of B2B companies who have succeeded in using the techniques he suppies. You’ll like the last one best.
The New Rules of Marketing and PR keynote presentation and Q&A session delivered by David Meerman Scott at the Business Marketing Association 2009 national “Unlearn” conference. Scott spoke June 10, 2009 at the sold-out conference held in Chicago’s Drake Hotel. Since the BMA is a business-to-business organization, Scott’s keynote is tailored to a B-to-B audience. Scott argues that when others spread your ideas and tell your stories online, buyers are eager to do business with you and all kinds of doors begin to open.