From the category archives:

Marketing

Marketing is Everything You Do – @TheNBS Interviews Architects

I came across these four interviews with architects on the NBS website via one of their newsletters and thought they deserved more attention. In particular I’m interested in the video “Marketing in the Recession” below, where (mostly architect) interviewees are asked “How has the recession affected your company and the way you market it?” There [...]

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The RIBA should promote Architects not just Architecture

I was delighted to get a phone call at the end of last year from a digital agency that has been commissioned to help the RIBA decide what to do with their online directory of practices. At last! As you may be aware I’m a champion of the online RIBA directory, but I think it [...]

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Looking for Good Examples of Construction Engaging using Social Media

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I’ve been asked to speak to the CIMCIG Marketing Conference in November about getting social in your marketing, and so I’m looking for recommendations of companies in the construction industry using social tools well. Things are changing and in the last six months there have definitely been some new players coming on board and plenty [...]

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Are you Aspirational?

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Do you aspire to be in the Architectural Review? When you were a student, did you covet an association with the AR – thinking – one day, I’ll design a building that gets featured in the AR. Then I’ll have made it, but in the meantime, I will get a subscription as soon as I [...]

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How I deal with Cold Calls

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After a conversation on twitter about cold callers this morning, I was asked how I deal with cold callers, so here are my thoughts: Remember the person who rings you is a person, and be civil. You don’t know who s/he is yet anyway. Find out what they really want – If it’s your job [...]

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Learn from the best US Professional Services Marketing Minds

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Sitting on my desk is a copy of the Marketing Handbook for the Design and Construction Professional, 3rd Edition, published by SMPS, the Society for Marketing Professional Services, based in Alexandria, Virginia, USA. Since its publication in summer, this enormous tome (it runs to over 600 pages with 64 chapters by 72 professional marketing experts) [...]

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Looking for your AEC ROI Stories

As you no doubt have realised I’ve been asked to talk about “Professional Networking” at the RIBA at the end of October. The audience will be a group of around 80 people from the construction and related industries who in some way help the RIBA, by sitting on their committees, for example. It’s a thankyou [...]

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