I’ve spent much of the last four years consulting on ‘the dark side’ – working for product manufacturers. What an eye opener it has been! After training in architecture I spent 15 years running architects’ practices, and when I set up my consultancy helping construction companies use the Internet better, I wasn’t expecting the greatest […]
I was recently approached by one of my clients whose web designers had recommended they put all their product information resources, brochures, handbooks, technical data sheets etc., behind a registration process and make it accessible to registered users only. Here is my response. Putting downloads, product information and other resources behind a pay wall of some kind (whether […]
This is the third event I’ve recently been involved with, and it’s happening next week. It’s the first UK trade show dedicated to the roofing industry and is at the NEC in Birmingham on 1st and 2nd May 2013. RoofexShow – NEC 1-2 May 2013 As you are no doubt aware, I have views about […]
Next week is Ecobuild, the largest event about sustainability in the built environment in the UK – that I know about. Ecobuild takes place at Excel in London on Tuesday – Thursday 5-7 March. Its free to attend and you can book a ticket in advance on the website. Finding stuff on the Ecobuild website […]
The following are four examples of where a construction product company has used a social media tactic* with rather unfortunate consequences.
Names have been removed of course, to protect the pioneers. We all make mistakes. Maybe we can all learn from them.
Welcome back to Adrian Williamson, Director of WM Design & Architecture Ltd, a small sustainable architectural practice based in Menai Bridge Anglesey. Adrian posted about the NBS back in May. Here’s his take about the process of finding the products themselves, and a question for product manufacturers. In the process of developing a scheme or […]
I’ve been interested in the way that architects and designers find and choose products for many years. As a practice manager for architects, I played a part in filtering out unsolicited communications from product manufacturers, a continual source of irritation to busy designers. Last year I wrote a white paper about the issue, ‘Talking to […]
Today’s Guest Post is by Adrian Williamson, Director of WM Design & Architecture Ltd, a small sustainable architectural practice based in Menai Bridge Anglesey. We’d been talking at GreenBuildExpo about the challenges of writing specifications – here’s his take on a typical scenario. If you’re an SME sized practice then the NBS is something you […]
Last week I was honoured to speak to an audience of construction product marketers at the Building Centre in Store Street in London, about the role of the Architect in the specification process. I’m grateful to Ross Sturley and the folks at CIMCIG for giving me the opportunity, and for making an ideal forum for […]
Remember this conversation? Brick Manufacturer: We could build a Code for Sustainable Homes level 4 house with bricks! Architect: Yes, but timber is still cheaper. Architects might want to specify your trendy lamp, or your supercool composite windows, or even your boring old bricks, but if they cost more, they need to be able to […]