Posts tagged as:

Specification

Talking to Architects: CIMCIG Seminar: The Changing Face of Specification and Selection: Slides and White Paper

Last week I was honoured to speak to an audience of construction product marketers at the Building Centre in Store Street in London, about the role of the Architect in the specification process. I’m grateful to Ross Sturley and the folks at CIMCIG for giving me the opportunity, and for making an ideal forum for [...]

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The Real Reason Content is King

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Remember this conversation? Brick Manufacturer: We could build a Code for Sustainable Homes level 4 house with bricks! Architect: Yes, but timber is still cheaper. Architects might want to specify your trendy lamp, or your supercool composite windows, or even your boring old bricks, but if they cost more, they need to be able to [...]

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