Thanks for your responses to my enquiry about interest in a ‘beginners and improvers’ workshop on using Linkedin. The response has been really good with interest shown by over 135 people across the UK …
What is different about marketing with social media?
Many of my clients for consultancy services have been asking me the same questions. Why aren’t architects downloading our information? Why aren’t people visiting our website? Why aren’t they coming …
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Why do we do one thing as Customers and another as Marketers?
David Meerman Scott , author of ‘The New Marketing and PR ’ often begins his talks with a question: In the last 1-2 months, privately or professionally, in order to research a product or service you …
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Social Media the big subject at Kalzip TeamKal Conference [Video]
It was great to be invited to speak to the Kalzip TeamKal conference, not least because the audience of construction businessmen in their forties and fifties was always going to be skeptical about the …
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Looking back and looking forward with purpose
It has been an interesting twelve months for me, to say the least. This time last year I was in the uncertainty of hospital tests, but by April I had a 100% clean bill of health and could make plans. …
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When will the UK construction sector finally embrace Social Media Marketing?
I noticed this question on Quora yesterday – here it is in full: Will the UK construction sector finally embrace Social Media Marketing in 2011 and what will be their strategy? What Social Media …