Delicious Bookmarks for September 15th to September 23rd

These are my Delicious Links for September 15th through September 23rd:

• Twitter 101 for Business — A Special Guide – Twitter (yes those people) have written their own guide to business use of twitter. Here it is.
• How to write a corporate Twitter strategy (…and here’s one I made earlier) – Neil Williams, Head of Corporate Digital Channels at the Department for Business, Innovation and Skills at Downing Street, published a draft twitter strategy template for government departments. It caused quite a stir… you can read it (and some comments) here.
• The green life | Analysis | Ocean Media – We’re all in favour of eco-homes, but do they change lives? Simon Brandon visited some residents of green homes and asked them to spill the beans
• CIMCIG – Lessons in applying Web 2.0 to construction PR and marketing – To help us on our way Paul left us some key lessons:
  1 Start small – take a measured approach. It’s not just about social media it’s about what your organisation is about and how Web 2.0 could fit into your communication strategy
  2 Invest wisely – it takes time, long term commitment, the right people, policies and procedures to make it work
  3 Manage expectations – results don’t happen overnight
  4 Identify issues – don’t do it for the sake of it. Make sure you know you want to achieve and which tools will help you
  5 Be aware of the risks and the opportunities – not all organisations are ready to be more communicative or for the response they may get
  6 Spread the risk – be aware that some tools are at the early stages and may not survive the campaign
  7 Monitor and moderate – ensure updates are appropriate and keep an eye on what’s going on
  8 It can’t be ignored – you need to be aware of the threats to, and the opportunities for, your business. If you don’t do it your competitors will
• Hyde Group calls for new social housing benchmarks on energy efficiency » Housing » 24dash.com – The Hyde Group today called for new social housing benchmarks to focus on the energy efficiency of homes.
  Hyde Group Chief Executive David Eastgate, said: “With energy prices increasing and the threat of global warming having more and more of an impact on daily living it is paramount that a statutory requirement on the energy efficiency of social housing should be included in any new decent home standards.
  “The behaviour of society must be taken into consideration when trying to become more energy efficient and reducing carbon emissions.
  "Tackling carbon emissions from social housing will have a positive effect on environmental standards and will also help fight the scourge of fuel poverty."